Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . Today’s buyers are overwhelmed with similar products and services.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. This is unless the recipient is already a customer (not a lead), or you have their permission to call outside of those times. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do Reason for Calling.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. or after 5:00 p.m.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Where does your product or service that you’re selling exactly fit into their operation?

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Webbiquity

DECEMBER 8, 2020

Most live event production platforms have this capability built in. The Product. There are many options to customize the way everything looks embed schedules into conference websites. If you want further inspiration on this, check out The Making of Prince of Persia ( [link] product/0578627310 ). The Launch.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Metadata

NOVEMBER 1, 2023

The “new way” of B2B audience targeting We’re entering a data-driven era of marketing that brings precision and the human touch together—and that starts by understanding your ideal customer profile (ICP). And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. Think the product’s end-user.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Hubspot

OCTOBER 26, 2022

It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. Understand your ideal customer profile — inside and out. Learn how to communicate with gatekeepers.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. These appointments are a crucial step in the B2B sales process, as they significantly enhance the chances of converting quality leads into customers. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Martech

JANUARY 12, 2022

Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable? Reassure: Communicate that the product or service will be back up soon. Stop gatekeeping, make it easier for people to share.” Luckily, they also begin with “R” for easy recall.

SMS 88

SMS Digital Marketing Funnels Top of Funnel Transparency 88

Heinz Marketing

JANUARY 18, 2020

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level. It’s hard to imagine a campaign pitch without any mention of customer personas, but perhaps they’ve outlived their usefulness. Use These 3 Strategies To Win More Customers In 2020. Productivity Tips for Modern Sellers in 2020.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

SalesIntel

SEPTEMBER 21, 2023

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Zoominfo

AUGUST 26, 2020

Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship. Industry – how can your product or service work in your prospect’s industry? Industry – how can your product or service work in your prospect’s industry?

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. N– Be invaluable.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

LeanData

OCTOBER 6, 2022

As a result, RevTech buyers are constantly on the hunt to determine product truth from product promises. . Building trust involves helping customers identify product truth, pre-purchase. Don’t make the sales team gatekeepers of information your buyers want. . #2 You know who you are. .

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. DeZao sees the DMA as just one of a number of challenges coming down the road.

Act-On 89

Act-On Effectiveness Marketing Management Marketing Proposals 89

SalesGrape

DECEMBER 3, 2023

When targeting healthcare leads within the NHS market specifically, it’s crucial to highlight how your product or service can address their unique needs while aligning with regulatory requirements. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Maybe they’ve even agreed to watch a demo.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Webbiquity

NOVEMBER 16, 2021

The Product. Though it can work equally well for business or consumer marketing, early customers have been primarily small marketing teams, agencies, and freelancers who are working with a number of different B2B clients. To know your customer, be your customer, right? I never thought I’d miss it that much.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Zoominfo

APRIL 20, 2020

Segment your marketing and sales efforts to focus on industries that demonstrate performing during the pandemic, and identify outliers by using indicators such as growth rates, product launches, funding rounds, and deeper insights (specific department sizes, technographic installations, org charts, etc). Think about it.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. Understanding your target market enables you to create relationships and communicate more effectively with customers, in addition to enhancing ROI. Create customized messaging for all collateral.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. Understanding your target market enables you to create relationships and communicate more effectively with customers, in addition to enhancing ROI. Create customized messaging for all collateral.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

SEPTEMBER 29, 2020

New platforms have been introduced, and mature products updated and enhanced. The Product. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. The Launch. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Click To Tweet Today’s B2B buyer wants as much self-service info as possible on their customer journey with brands. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Webbiquity

APRIL 6, 2021

The Product. Making productive connections with relevant professionals can be a heavy lift. In February, we launched via Product Hunt. The number one hunter there, Chris Messina , hunted our product and that also helped quite a bit. Here’s the story of Kris Eul and Kinetic. I think that’s a big thing.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Where does the product or service that you’re selling exactly fit into their operation?

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. This is unless the recipient is already a customer (not a lead), or you have their permission to call outside of those times. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

NOVEMBER 20, 2019

Your product might offer a dozen more features than your competitor’s product does – but if it delivers a smaller financial return, is it really more valuable? This makes sense in theory, as features are the aspects of a product that deliver the value. Features are the specific things you get when you purchase a product.

B2B 187

B2B Zoominfo B2B Sales Pricing 187

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Buffer

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Zoominfo

MAY 21, 2020

So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. Even our customers—armed with direct-dial phone numbers—can struggle to connect. In this next example, Diego, an SDR, was a previous user of our product.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Velocity Partners

JUNE 20, 2023

To customers, fight or flight looks like panic For B2B marketers, an economic downturn is the perfect catalyst for fight-or-flight decision making. Focus your targeting One common stress response to a recession is to fling out a football field-sized net to catch customers — to try to be all the types of things for all the prospects.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

Zoominfo

AUGUST 26, 2020

Prospects expect you to know about their business, accurate sales intelligence, combined with a tailored pitch, increases the chance of a successful customer relationship. Industry – how can your product or service work in your prospect’s industry? Industry – how can your product or service work in your prospect’s industry?

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Hubspot

AUGUST 10, 2020

Having foundational sales knowledge means understanding each step of the sales process used by your organization to convert customers. You must know what steps an individual takes to go from lead to customer, and what your role is in supporting that process. Communication Skills. What does that mean? Prospecting.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99