Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Features 156

Features Product Tips Work Management 156

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category. Get MarTech!

Godaddy 83

Godaddy Enterprise Management Product Gartner 83

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Our customers have taken note. We Agree with Our Customers.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. We look forward to growing together with our customers!”. Gartner Disclaimer. All rights reserved.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey.

Analytics 104

Analytics Allocation Product Work Management 104

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. From top-down the company is buttoned up and provides a near perfect customer experience.”. A Must-Have for any B2B Marketing Tech Stack.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Webbiquity

JUNE 25, 2019

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Steve Olenski recently questioned if customer service is the same as CX.

Rules 229

Rules Optimization Cable Gartner 229

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Why we care. What to do?

Paid Search Agency 95

Paid Search Agency Advertising Channels Gartner Amazon 95

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. That’s 15% more than the next highest category, household products. “[S]top Its giant 23 oz. can costs 99 cents.

Cost 96

Cost Brand Identity Branding Gartner 96

Valasys

FEBRUARY 5, 2019

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. Who is a Leader? Why Oracle ERP Cloud?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 99

Paid Search Agency Features Personalization Ads 99

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. A separate Gartner survey found that this can increase customer loyalty by as much as 9%.

Planning 90

Planning Allocation Service Gartner 90

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. You’ll notice that retaining existing customers is at the bottom, which seems counterintuitive.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. Customers Increasingly Take Control Over Their Buying Journeys. Gartner goes so far as to state 83% of the buyer journey is done disengaged with any representative. . Time for a mea culpa.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Markempa

FEBRUARY 6, 2018

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. What can sales do better?

Gartner 40

Gartner Research Cross-Selling Work Management 40

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. Our team at Outreach takes great pride in this distinction, as customer feedback continues to shape our products and services. Required Disclaimer. All rights reserved.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Process mapping provides a clear roadmap for improvement and optimization.

Process 229

Process Optimization Work Management Marketing Management 229

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

ClearVoice

MARCH 1, 2023

Imagine this: An influencer posted some customer complaints about your company on social media. Influencer or not, a customer complaining about your product or service warrants your attention. The importance of customer feedback Ignoring customer feedback is one of the worst things you can do for your business.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. Why are product descriptions important in B2B e-commerce?

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Imagine a known prospect visiting your product page but not performing the desired action. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Heinz Marketing

JUNE 27, 2018

Tiffani Bova , in her time as a distinguished fellow at Gartner and now as an evangelist at Salesforce, has seen countless companies let alone industries fall to the wayside by focusing on product and features while neglecting experience. “How do you really measure customer experience? And you can’t fake this.

Product 57

Product Zoominfo Gartner B2B Sales 57

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. CMOs must be strong communicators and empathetic to the needs of their customers and marketing team.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business.

Work Management 52

Work Management Marketing Management Product Service 52

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. According to the survey of over 350 decision makers: > Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. >

Gartner 40

Gartner Demand Product Case Studies 40

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. There’s good reason to invest in improving customer experience. So what is customer experience, and how can you improve it? Map key customer touch points and identify potential breakpoints.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120