Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Building a cross-functional team ABM requires a cross-functional team that includes sales, marketing, and customer success.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. In this post, we’ll take a closer look at 5 ways to improve customer service performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Televerde

JUNE 28, 2022

Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. Automated customer service is a great way to meet the ever-rising expectations of today’s customers.

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Tomorrow People

APRIL 27, 2021

Based on thought leadership, your prospective customers make decisions on who they will work with. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. Helping your organization become truly customer focused.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Square 2 Marketing

FEBRUARY 25, 2020

The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner. You’ve got to start with the customer experience and work back to the technology, not the other way around.” — Steve Jobs. “We We see our customers as invited guests to a party, and we are the hosts.

Hubspot 52

Hubspot Gartner Amazon Marketing Automation 52

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Have a direct link to customer needs. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? Get it wrong, and the future looks pretty gloomy.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Hubspot

MARCH 29, 2021

Maybe, you lost valuable time hashing out a meeting time with a potential customer. HubSpot ) 2. HubSpot ) 3. Gartner ) 9. HubSpot ) 10. HubSpot ) 11. HubSpot ) 12. HubSpot ) 13. HubSpot ) 14. HubSpot ) 15. Gartner ) 9. HubSpot ) 10. HubSpot ) 11.

Stats 94

Stats Automation Forecasting Lead Scoring 94

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The demand for innovative marketing, sales, and customer experience apps will continue to attract entrepreneurs and the providers of capital who love them. All stacks will eventually be “hybrid stacks.”

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Hubspot

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). It's estimated that 80% of emerging technologies will involve AI by 2021 ( Gartner ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Only B2B

SEPTEMBER 18, 2023

Must Read: Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Lead qualification is the process of evaluating potential customers and determining their readiness to make a purchase.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

DiscoverOrg

FEBRUARY 21, 2019

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). These ideas may come from customers, partners, or employees.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

InsightSquared

NOVEMBER 18, 2020

It’s been just over a month since launch and, here’s what we’ve seen: Already more than 100 customers have signed up for the InsightSquared Revenue Intelligence Platform. Average seat count is growing, showcasing the Platform’s ability to support roles from marketing to sales, customer success to execs.

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Gartner explains RevOps isn’t so much a function as a better way to align the organization. But revenue didn’t follow. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PureB2B

MARCH 8, 2022

61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation - Gartner 8. 61% * of marketers rank lead generation as their biggest challenge – Hubspot. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation – Gartner 8. 61% * of marketers rank lead generation as their biggest challenge – Hubspot. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. But at HubSpot, we truly believe that anyone can sell online. Adapting to Customer Needs With the Right Products.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Rev

SEPTEMBER 27, 2023

Sales CRM A customer relationship management (CRM) software is the foundation of any sales team’s tech stack. It’s where all your customer data is stored and tracked so you can easily access it when needed. Are there any customer success stories that demonstrate the efficacy of the tool?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Gartner ) The AI market size value will reach $196.63 billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

chiefmartech

FEBRUARY 25, 2023

Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. And if a compute-intensive feature suddenly gets used a lot by certain users — way more than expected — the cost to the SaaS company can turn those users from profitable customers into unprofitable ones.

Pricing 97

Pricing Price Bundling API 97

chiefmartech

DECEMBER 27, 2021

A study from my friends at MarTech Alliance earlier this year revealed that the majority of marketing data platforms at companies have some custom-built elements of their stack, with hybrid combinations of in-house and vendor solutions now the most common. And it’s not only commercial software that’s growing. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Content Standard

MAY 10, 2019

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need. Additionally, no two customers will have the same start and end goal.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

chiefmartech

AUGUST 16, 2023

This aligns with the patterns I see in my work at HubSpot, where more customers are integrating more apps and the inventory of off-the-shelf integrations available to chose from continues to grow rapidly. Personally, I’m delighted that better integrations seem to be permeating throughout the industry.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Engagio

FEBRUARY 6, 2020

On the other hand, businesses promote brand awareness to millions of customers through digital media. Directed towards engaging specific targeted accounts, marketers using ABM work in sync with the sales team, closely identifying the key prospects, and then tailoring customized campaigns. Source: Pinterest).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

FunnelEnvy

SEPTEMBER 18, 2023

Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Buying Behavior: Is this a B2B or B2C customer? This data may include information from website analytics tools, interviews, social media insights, and customer interactions. Using AI algorithms to segment customers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

KoMarketing Associates

SEPTEMBER 22, 2021

From the Gartner Report: Content creation accounted for 9.3% From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. The State of Marketing Budgets 2021. State of Marketing Report 2021. Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126