Biznology

DECEMBER 9, 2013

So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Car companies do it with lease customers all the time.

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

OCTOBER 29, 2019

Customers are changing, and so are the ways they buy. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Expanded customer requirements for compliance. If you’re a B2B marketer, especially a services provider, your environment is about to be upended.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

MARCH 3, 2017

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). Video as customer experience.

Account Based Marketing 80

Account Based Marketing Video Marketing B2B Thought Leadership Lead Gen 80

Biznology

OCTOBER 20, 2014

83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). Here are 26 reasons digital marketing matters so much to the C-Suite.

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Biznology

MAY 9, 2016

Analyst firm Gartner last year estimated that its customers deploy 10 times more IT there than on the next 14 cloud infrastructure services combined. The success of oft-cited disruptors like Uber and Airbnb is often attributed to customer experience and “frictionless” commerce. AWS is a steamroller. hotel business.

Marketing Management 80

Marketing Management Amazon Gartner Advertising Agencies 80

Biznology

MAY 28, 2015

That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. But in my experience, answers like this are just lip service.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! Gartner has found that for most brands, 80% of your future income will come from your existing customer base. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

DECEMBER 22, 2014

Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

APRIL 4, 2022

While fewer than 50% of documented corporate strategies “ mention data and analytics as fundamental components for delivering enterprise value,” in 2019 according to Gartner , the firm predicted that in the near future, 90% of businesses would begin to explicitly mention data and analytics as essential to business success.

Digital Transformation 196

Digital Transformation Enterprise Management Business Gartner 196

Biznology

MAY 7, 2018

Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning “martech stack.” Marketers can tweet it.

Differentiation 155

Differentiation Video Marketing Gartner Clickthrough 155