Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 127

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 127

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. The Battle for Customer Attention.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

APRIL 17, 2023

By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Refining the summary: Identify the criteria for defining a lapsed customer (e.g., How long should the test run? Please keep answers simple.

SMS 69

SMS Marketing AI Best Practices CMO 69

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. And do customers remember the ads? More ads are not what your customers want. Marketing Isn’t What We Thought It Was.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 120

Marketing Automation Services Marketing AI Marketing Automation Automation 120

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

JANUARY 27, 2023

Your customers also perceived that their inboxes were getting blasted to the North Pole. I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back.

Email Marketing 134

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 134

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

The Point

APRIL 29, 2021

There’s also the argument that any address other than your main domain might look fake to potential recipients, especially customers. An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints. Should I Use a Separate Domain for Marketing Emails? Click To Tweet.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Navigate the Channel

NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. Let’s dive in and revolutionize your approach to customer feedback.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Optinmonster

MARCH 21, 2024

The Essence of Retargeting At its core, retargeting hinges on the principle of keeping your brand front and center in the minds of potential customers who have already shown an interest in what you offer. To avoid this, implement frequency capping to limit the number of times your ads are shown to the same person within a given period.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Martech

AUGUST 26, 2022

You’re not rational — and neither are your customers. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface.

Bundling 96

Bundling Ad Frequency Pricing Price 96

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. 38% of all replacements were aimed at improving the customer experience. 38% of all replacements were aimed at improving the customer experience.

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Sana Commerce

FEBRUARY 22, 2024

This not only saves time but also reduces the risk of stockouts, helping maintain a seamless workflow and keeps customers happy. Improve customer loyalty by building lasting relationships between suppliers and businesses. Flexible scheduling options: Some customers may prefer weekly deliveries, while others opt for monthly ones.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

Convince & Convert

FEBRUARY 9, 2024

As you evaluate your customer and prospect user flow, ask yourself: Are we truly engaging with our customers, or just responding to them? If you do not have a clean source of customer or prospect common queries, you need that first. I’ll share two caveats. First, as with all AI tools, the devil is in the data.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Salesforce Marketing Cloud

JUNE 2, 2022

According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Launch Marketing

JUNE 21, 2023

By leveraging this advanced version of analytics, business owners can derive more valuable takeaways from their data and enhance the experience for prospects and customers. Using Google Tag Manager also makes it easier to set up custom events when the time comes around. Customer Journey Tracking. July 1, 2023. Use Google Tools.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JANUARY 25, 2023

HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually. Previously, your team had to create multiple quotes and invoices that could potentially confuse customers. Does your finance team use QuickBooks?

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93

Vision6

JANUARY 9, 2022

Get your frequency right. Unfortunately, there’s no magic number, but hitting the right frequency is important for getting the most out of your retargeting. If you don’t want to test and analyse your email frequency, you can also ask your subscribers how often they want to hear from you. Email personalisation isn’t new.

Practices 91

Practices Best Practices Deliverability Click Rate 91

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

MARCH 25, 2024

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. So here’s the nicer version: Your engagement rates are down because your messages don’t resonate with your customers. data show I am a superfan.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

chiefmartech

AUGUST 28, 2023

How does extent of usage or frequency of usage of a particular capability get factored into this? While “capabilities used” is a fuzzy measure of utilization, a more solid metric is frequency of use by the number of users who have a license/seat for that app. Now, I confess, I find this a rather dubious measurement.

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Call a deliverability expert to help you break through a logjam and get seen by more customers.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Digilant

MARCH 10, 2022

With insights and data from podcast networks, you can better track conversions across multiple devices, gain insights into your campaigns’ performance, measure impact across devices, and gain a holistic view of your customers’ journey to inform future campaigns. Be mindful of frequency. Measure everything.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Martech

JULY 31, 2023

We want to think about variables such as: Frequency. This may then govern which campaigns each list gets, the messaging and frequency. In an increasingly digital world, there is something to be said for spending a bit more budget and creating tactile, physical campaign assets that your customers may keep. Email Marketing.

Account Based Marketing 77

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 77

Only B2B

AUGUST 31, 2023

In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. This blog looks into what MQL criteria are and how they help us find potential customers that matter.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Scoop.it

DECEMBER 8, 2022

It’s more expensive to acquire a new customer than to retain an existing client. You have to delight customers with your service and keep them engaged. Your customer engagement strategy is the key to gaining more loyal customers so you can stop worrying about your cash flow. 7 major customer engagement mistakes.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Liveintent

MAY 24, 2021

Savvy marketers know that effective advertising requires reach and frequency. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business. Go beyond Facebook with LiveIntent and email newsletters.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127