Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. But RMNs need to mature.

Media 106

Media Advertising Agencies Paid Search Agency Forrester 106

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Oktopost

OCTOBER 8, 2023

Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers. Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Outbrain

JULY 10, 2019

Establishing trust with your online customers fuels their first purchases and keeps them coming back for more. Online advertising, digital marketing, and search engine optimization help create your business’s credibility, but you need more features on your e-commerce site to continue building trust with your customers.

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 76

Optimization Forrester Webinar Metrics Business 76

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. A CMO takes care of your company’s customer-centricity, which leads to measurable business results. A CMO must know how to build brand trust. Key Takeaway.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. They barely trust vendor websites at all.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

Content Standard

NOVEMBER 16, 2023

Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. By staying in touch with customers and keeping a finger on the pulse of their needs, marketers can ensure that their personas remain relevant and effective.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. The idea is for the personality to be authentic and genuine, embodying whom your audience will trust. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. Just 49 percent stated that they believe they have customer data that they fully trust to be complete and accurate.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Salesforce Marketing Cloud

APRIL 5, 2024

He also developed an open-source component with Salesforce custom labels that allows it to be recognized by users navigating with a keyboard. Be an accessibility champion At Salesforce, maintaining customer trust includes committing to product accessibility and encouraging our partners to do the same.

Design 98

Design Guidelines Forrester Barriers 98

Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. Influence can still absolutely happen, but it has to be built on trust, not short-term tactics that annoy buyers.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Actually being a partner with our customers is really important to us.

Top of Funnel 97

Top of Funnel B2B Forrester B2B Sales 97

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points.

Top of Funnel 105

Top of Funnel Differentiation Paid Search Agency Thought Leadership 105

Outreach

JANUARY 31, 2018

It’s been written that the blockchain provides “the transfer of trust in a trustless world”. Salespeople know the role trust plays in the buying process. Potential customers are going to have a hard time signing on the dotted line if they think there’s a chance they’ll get burned. When in doubt, be authentic and provide value.

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. The answer lies in personalization.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Strategic-IC

AUGUST 23, 2023

In a survey 1 of more than 20,000 B2B buyers, trust was listed as the most important brand attribute. We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. What’s more, those customers that trust you will buy more from you, renew, and recommend you to others.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Sprout Social

JANUARY 23, 2023

We can’t control algorithm changes or shifts in customer behavior. Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Personalization 52

Personalization Forrester Content Social Media 52

Martech

MARCH 30, 2023

While tools like Semrush, Ahrefs and others can offer a mountain of useful data, as our CEO always says, “don’t trust the tools!” More than that, Revella says, “check your customers.” The connected consumer Today’s customers prefer to feel like they know the company they’re buying from.

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Contently

DECEMBER 3, 2020

There’s first-touch attribution, last-touch attribution, and custom attribution. According to an internal study, 67 percent of our customers’ traffic came from search over the past year. But only a small number of our customers had invested in tracking the SEO value of their content. “This is content ROI.”

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130