Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

Training 65

Training Top of Funnel Resources Work Management 65

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Vidyard

DECEMBER 11, 2015

.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. In fact, 90% of content goes unused because it’s irrelevant, out-of-date, difficult to customize, or hard to find ( click here to tweet this stat !).

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Vidyard

APRIL 28, 2017

Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support. Begin with a solid sequence of customer on-boarding videos.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Zoominfo

OCTOBER 12, 2022

The insights gave her a clear picture of the customer lifecycle, what approaches worked best in each region, and how certain deals were progressing. “My Conversation intelligence software like Chorus, which pulls rich data from sales calls in real time, is a powerful solution to build customer relationships and close more deals.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. Customer Acquisition Bootcamp.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. Real-time communication: Messages that are sent and received instantly.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Next-Generation Customer Experience 2020 (NGCX).

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Can we invest in organizational training? Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” We agree – Marketing and Sales should be calibrated around the customer.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Forrester B2B Marketing Forum. Customer Acquisition Bootcamp. Lead Generation: Lynda.com.

Training 48

Training Demand Demand Generation Agencies Planning 48

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Affiliates are websites that get paid a commission to send customers to a merchant’s website.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Seismic

NOVEMBER 2, 2023

As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. France, and Germany.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team. Conclusion.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Additionally, LeanData’s 2017 study on lead routing and management found 57% of respondents questioned if their lead management workflow creates a positive customer experience.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 102

Social Media Work Management Marketing Management Media 102

Lake One

APRIL 18, 2023

This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. Ensure that training is in place once the implementation is complete. Incorporate training where necessary. You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. Your reputation will be the key to winning a customer’s heart.

Ad Building 79

Ad Building Forrester Content Storytelling 79

InsightSquared

AUGUST 14, 2019

In fact, sales reps spend just one-third of their time on selling, and they are instead struggling to keep up with their many administrative responsibilities in data entry, quote generation, and other tasks that take them away from customers. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Vidyard

DECEMBER 16, 2020

Recent research from Demand Metric reveals a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Using personalized videos and custom screen recordings has literally transformed the way we sell,” said Thomas Buchanan, Enterprise Account Executive at Modus. “By

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Seismic

JUNE 27, 2022

As new products are made available, messaging and processes will change, requiring new training and coaching. As a result, it’s important to tailor training in such a way that sales reps can improve upon their weaknesses. Continuous learning and coaching models are important because businesses are always changing.

Marketing Analytics Tools 52

Marketing Analytics Tools Training Paid Search Agency Forrester 52

Seismic

MARCH 22, 2022

However, if your sales team doesn’t have the skills they need to convert leads into customers, how do you put that plan into action? Here’s the short answer: sales training and coaching. What is sales training and coaching? Sales training is closely related but slightly different from coaching. Critical thinking.

Training 52

Training Outreach Sales Qualified Leads Forrester 52

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Only B2B

JUNE 19, 2023

Must Read: BANT vs MEDDIC BANT Qualified Leads: Accelerating Your Sales Journey Understanding BANT Qualification: BANT qualification is a strategic process that enables sales teams to focus their efforts on prospects who have the potential to become valuable customers.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

JULY 29, 2022

If not, is an API available for custom system integrations? How much training will we need to use the software, and what kind of training is available? What level of customer support is offered, and when is it available (i.e., Questions to ask the vendors’ customers. How responsive is customer service?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Sana Commerce

JANUARY 5, 2023

If you’re looking to jump on this trend this year but aren’t sure where to start, here’s a golden tip for you: Prioritize customer experience, across all channels and throughout the buyer journey. Improve customer experience. These features are vital for manufacturers to provide an excellent customer experience online.

Trends 98

Trends Digital Transformation Forrester Order 98

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 101

Social Media ROI Work Management Marketing Management 101