The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. In short, it’s a fundamental element of your digital marketing strategy and campaign goals.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Conductor

JUNE 4, 2020

One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

APRIL 28, 2017

Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support. Begin with a solid sequence of customer on-boarding videos.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. This higher performance continues throughout the customer journey.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Next-Generation Customer Experience 2020 (NGCX).

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Here are our tips on how to do just that: Easy to Consume. Analyze the digital platforms your prospects and customers turn to for industry information.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In both cases, it was back to the ABM basics — prioritizing key accounts, whether to serve their growing needs or to preserve them as customers until the good times come around again. Editorial Director.

Forrester 94

Forrester Account Based Marketing ABM Advertising Agencies 94

Biznology

DECEMBER 29, 2017

The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

JANUARY 10, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Consider interviewing some of your customers to find out more about who they are, why they bought your solution, and how they use it. If that’s not feasible, send customer surveys to people who have bought your products. Understand Your Audience.

Research 100

Research Campaigns Tips Content 100

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. But data silos make it impossible to build a true 360-degree view of customers and prospects required to unlock a company’s growth potential.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 Brands are increasingly turning to customer data platforms as a way to get ahead in such a volatile economic climate. Deloitte Digital) 62% of US retailers have over 50 systems housing customer data.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Cintell

MAY 18, 2021

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester). Instead, use our tips to select and execute a strategy that fits your needs and your budget.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Salesforce Marketing Cloud

APRIL 5, 2024

App design tip: Maintain a 4.5:1 He also developed an open-source component with Salesforce custom labels that allows it to be recognized by users navigating with a keyboard. Be an accessibility champion At Salesforce, maintaining customer trust includes committing to product accessibility and encouraging our partners to do the same.

Design 98

Design Guidelines Forrester Barriers 98

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. The post 5 tips for building your personal brand in 2022 appeared first on Seismic. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. The post 5 tips for building your personal brand in 2022 appeared first on Seismic. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Simplification is the key to a deeper customer connection. The sooner we simplify and innovate this convergence, the sooner we catch our customers’ attention to deepening the relationship. Focus on creating content that customers want to read.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tips from Pubcon 2012. Your about us section gives you the ability to connect with potential customers. Give Customers Something. Two of the main takeaways: Use Your About Us Section Better.

Tools 120

Tools Trends Tips Social Networks 120

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 Recognizing the potential pitfalls that exist when adopting and implementing marketing automation , here are 6 tips to ensure your company starts off on the right track. billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

MARCH 20, 2023

Dig deeper: AI is used in marketing by two thirds of B2B orgs, Forrester finds 2: Be brief. That’s because there are very few other uses of CRM besides customer relationship management. If at first you don’t succeed Also, one final tip: If you’re not happy with the results you got, hit the “retry” button. Blog ideas?

Account Based Marketing 95

Account Based Marketing Marketing AI Top of Funnel Forrester 95

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. More M&A. Account-based marketing: A snapshot. What it is.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” With its demand unit transformation well in place, Siemens’ revenue team benefits from full funnel visibility and a 360-view of the customer.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Additionally, LeanData’s 2017 study on lead routing and management found 57% of respondents questioned if their lead management workflow creates a positive customer experience.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

ClickZ

NOVEMBER 28, 2019

Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement. It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Heinz Marketing

DECEMBER 26, 2020

How To Build A Customer-Centric Culture In Your Workplace. Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. Thanks for the tips, Daniel Deneweth. 9 Video Storytelling Tips to Engage Your Audience. Thanks for the tips, Stephanie Stahl.

B2B 78

B2B Storytelling PR Deliverability 78

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 102

Social Media Work Management Marketing Management Media 102

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Customers interact with brands via a growing constellation of touchpoints.

Webinar Metrics 40

Webinar Metrics Tips Forrester Touchpoints 40

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Here are our tips on how to do just that: Easy to Consume. Analyze the digital platforms your prospects and customers turn to for industry information.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Here are our tips on how to do just that: Easy to Consume. Analyze the digital platforms your prospects and customers turn to for industry information.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48