Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. We’ve compiled more than 65 statistics about artificial intelligence. Forrester forecasts one million U.S. If you’re skeptical about AI, today’s blog post is for you.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. Next up is social media, with 67% of marketers using it to connect with possible customers. Let’s get started.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

KoMarketing Associates

MAY 4, 2021

Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps. Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

AUGUST 24, 2021

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Marketers’ Continued Focus on the Customer Experience. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. 43%) expect their top challenge to be understanding what customer behavior is temporary versus what is permanent. This is followed by declining customer spending (41%), and aligning with new customer sentiment (35%).

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. ABM, and the world around it, is ever-evolving.

Account Based Marketing 62

Account Based Marketing ABM Marketing AI Statistics 62

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.”

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

APRIL 21, 2020

According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months. Leveraging Location-based Data for Marketing Purposes.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Martech

JUNE 7, 2022

companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5

Forrester 106

Forrester Verticals Business Case Studies 106

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months. Marketers Remain Slow to Adopt AI.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” It hadn’t even been imagined.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Delivering a Meaningful Customer Experience through Data.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Now apply your average sale price per customer (include lifetime value metrics) and conversation rate to the increased opportunities provided by nurtured leads. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Now apply your average sale price per customer (include lifetime value metrics) and conversation rate to the increased opportunities provided by nurtured leads. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.) Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. What was the most interesting statistic/finding in the report to you? The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Conversica

SEPTEMBER 30, 2021

But there are other innovations in AI helping businesses better connect with customers and drive revenue opportunities. Also known as Conversational AI , this technology provides more personal interactions between potential customers, accounts, and contacts without having to engage an actual member of your company’s teams.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. An MPM platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

B2B Marketing Directions

DECEMBER 20, 2020

Marketing Mix Modeling (MMM) - MMM involves the use of statistical techniques to estimate the impact of marketing and advertising programs on incremental sales and/or other desired outcomes. MMM is a top-down method that uses aggregate data; it doesn't evaluate the actions of individual prospects or customers.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Marketing Insider Group

AUGUST 21, 2015

One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Here, I add to engage in the definition.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100