Forrester and SQO - B2B Marketing Zone

Forrester Report: The Birth Of The B2B Consumer

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. It leads with what the company offers rather than what the customer actually needs or wants. Some were even born into it.

Forrester

Forrester Lead Ranking B2B Top of Funnel

Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

MAY 17, 2016

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?

Lead Ranking

Lead Ranking Lead Scoring Marketing Qualified Leads SQO

B2B Marketing Zone

Forrester Report: The Birth Of The B2B Consumer

Everything You Need to Generate, Score, and Nurture Leads with Video

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