Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. But revenue didn’t follow. It’s a profit windfall. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

NetLine

APRIL 23, 2024

Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. It also indicates when a prospect is in the mindset to buy.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Madison Logic

DECEMBER 29, 2022

According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Martech

MAY 4, 2022

This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies.

Account Based Marketing 109

Account Based Marketing ABM Webinar Metrics Effectiveness 109

Oktopost

JANUARY 5, 2021

This is simple stuff and relatively easy to build a hypothesis on, given that you can look at your existing customer base. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. With many only just dip their toes in from a branding or customer service perspective.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Outreach

MARCH 2, 2021

Customers buy on emotion and justify with logic. A task which has become harder— Forrester Research predicts that 80 percent of B2B sales will happen remotely. A task which has become harder— Forrester Research predicts that 80 percent of B2B sales will happen remotely. Sales reps now recognize buyer emotions and engagement.

Buyer Intent 81

Buyer Intent Outreach Forrester Intent 81

Content Standard

DECEMBER 9, 2020

Navigating this landscape is a bit like steering a ship through iceberg-filled waters; the ability to quickly spot flailing channels and tactics is just as important as the ability to change course. Over and over, our customers are confirming that they want content to serve their needs, not to chase them.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. “To ” A customer service arms race.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Seismic

OCTOBER 1, 2020

As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers. While we love being at the top of analyst reports, I’m very pleased to add one more win to the list above, which specifically reflects our customers’ satisfaction with Seismic.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% Is it time to let the good times roll? in US, and 7.7% in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. The customer journey is the process every buyer goes through before choosing a product or service.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Outreach

JUNE 22, 2021

However, if they forget a key product feature (especially when they have a buyer on a Zoom call), it could cost them the sale, wasting all the hours spent on scoring that critical customer meeting. Revenue leaders need to enable and scale their best coaches to improve reps’ ability to deliver a great customer experience. What is it?

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Content4Demand

JANUARY 29, 2019

The nearly two-minute spot, called, “We Believe: The Best Men Can Be,” digs deep into toxic masculinity. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Find alignment with your customers. Insufficient buy-in.

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. The company provides the foundation for secure connections between companies and their customers and partners worldwide. Just one year later…. Early signs, early adopters.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Contently

AUGUST 16, 2018

Our focus has shifted subtly to ensure that we only add the right clients to our customer base and set them up to drive long-term business results. unveiled its 2018 list of fastest-growing private companies, and Contently has earned a spot for the fourth year in a row. That philosophy is resonating.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

Contently

AUGUST 16, 2018

Our focus has shifted subtly to ensure that we only add the right clients to our customer base and set them up to drive long-term business results. unveiled its 2018 list of fastest-growing private companies, and Contently has earned a spot for the fourth year in a row. That philosophy is resonating.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

Brandpoint

JUNE 18, 2020

leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

JULY 28, 2016

Customers Aren’t Longing for Your Long-Form Content. There’s a common misconception with video (that actually exists throughout a lot of marketing), that customers look forward to and appreciate long-form video content as something special and unique. But, according to Forrester, they’re wrong. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Customers Aren’t Longing for Your Long-Form Content. There’s a common misconception with video (that actually exists throughout a lot of marketing), that customers look forward to and appreciate long-form video content as something special and unique. But, according to Forrester, they’re wrong. Get the Report. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

Salesforce Marketing Cloud

AUGUST 23, 2022

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. And that’s digital innovation enabling simple, automated shopping experiences to give customers peace of mind, sans paperwork. And do it on any channel. A phone call.

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

ClickZ

JULY 23, 2020

But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. Customer experience is still king, even though predicting customer behavior right now is hard. You need to meet your customers online and provide a consistent, omnichannel experience. .

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. But what if you could secure your spot on a buyer’s shortlist before they enter the buying cycle?

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DAGMAR Marketing

MARCH 20, 2023

By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. Although chatbots have stepped up their game to the untrained eye, there are a few ways you can spot A-generated content, if you’re willing to do the investigating.

Marketing AI 52

Marketing AI Generation Business Content 52

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. And that’s true with the processes we use to do our work and engage with customers in a fractally diverse set of circumstances.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

The Customer

MARCH 30, 2021

As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. It was a neat little media consumption device, but the screen had a couple of dead spots on it which made it frustrating to try to type messages. I guarantee your customers expect it. Strike two.

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

Golden Spiral

NOVEMBER 7, 2022

Forrester warns against cutting brand awareness efforts. If you don’t yet have one, now is the essential time to put a process in place to ask for referrals as you do your work with your customers. As a marketing executive, your job is to help the C-Suite more deeply understand your customer. Create More Brand Awareness.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

ScanmarQED

MARCH 17, 2021

the customer level.?This Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail. mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

the customer level.?This Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail. mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. Imagine having quick, custom, ‘Welcome to the company!’ Or a quick video tour of the grounds or facilities to show you the office gym, bike park, and good spots for lunch? But there’s a simple answer: video. Everything would become more personal.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! They took a strategic approach to consider where the video could help improve sales efficiency or enhance the customer experience.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Golden Spiral

MARCH 10, 2022

Our top customers did. things you’ve heard from your customers after installation that they were afraid to mention before onboarding). They are the epic tales of how your customers slew the dragon known as “the problem.” Stories put your solution in a completely different spot in the brain and psyche. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Aberdeen

SEPTEMBER 10, 2019

Branding and customer communications lived on the creative side while KPI tracking and data analytics have helped marketers gain traction with business stakeholders. On July 8, news broke that British Airways is facing a record $230 million fine following a website failure that compromised data for over 500,000 customers.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

EveryoneSocial

MAY 7, 2018

30+ sales speakers from Forrester, Salesforce, HubSpot, & more. Reserve Your Spot for Free and Join 3,000+ Other Attendees. Our customers are generally B2B companies spanning high-tech, telecommunications, financial and professional services, staffing, commercial real estate, and others. It’s completely free to attend.

Forrester 40

Forrester Sales Cycle B2B Sales Hubspot 40

Kapost

APRIL 17, 2017

Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff. Social media’s application lags in the other phases of the customer journey.”.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88