Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. And you get focus.
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