SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Customize emails with your branding and event details. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

APRIL 5, 2018

ADVICE: To be successful, you can’t wait for the RFP. According to Forrester a full 74% of the deals go to the first sales rep that adds value. Create Urgency With so many deals ending in no decision, during the entire sales process, Gartner advises to constantly assess the customer situation and connect with or create urgency.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

The ROI Guy

OCTOBER 29, 2009

Most sales enablement groups have started to implement best practices to help connect better with customers in the later stages of the sales cycle, including tools to create better business cases (ROI Analyses), deliver and quantify competitive comparisons (TCO analyses), provide better RFP responses, and build better proposals.

Peer-to-peer 40

Peer-to-peer Forrester Ad Building RFP 40

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

The ROI Guy

JUNE 17, 2015

As a result, Alinean customers are growing revenue on average by 25% - Dramatic decreases in "No Decisions" and more wins. The key to this approach is to engage early and provocatively, not waiting until the RFP and expect to win the deal.

RFP 40

RFP Forrester B2B Sales Marketing Proposals 40

Terminus

OCTOBER 26, 2018

99% of the leads you create will never become customers, according to Forrester Research. It’s similar to receiving a request for proposal (RFP). When you receive an RFP, it typically means a competitor has already been working with the account and helped the buyer put the RFP together.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

SpotMe Blog

JUNE 30, 2023

Applying these personalized marketing techniques helps potential attendees feel like they’re on a customized journey to your event. To find the event technology that meets your needs and fits seamlessly into your technology stack, download our event RFP template. #4 And that will boost the likelihood of them showing up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. The goal of this process is to create a more holistic, comprehensive, and accurate understanding of a prospect, lead, customer, or process. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. After all, your events need to be customer-centric in order to boost HCP engagement. That’s why Boehringer Ingelheim is investing in this kind of content because they want to give their customers what they want. Carry out an RFP. How do we know?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Heinz Marketing

DECEMBER 31, 2018

How do you convey you went the extra mile to care of customers, which we did? And we realized there’s an asset which is called, taking care of your customer, the customer voice, that’s not captured anywhere. For very big projects, it could be part of an RFP process. So that’s the problem number one.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

SpotMe Blog

MAY 17, 2023

To see which pharma and life science companies use SpotMe’s event app for successful pharmaceutical meetings, check out our customer page. I work with life science customers daily to implement SpotMe’s solution globally within their organizations. And a vendor with years of experience running events in these high-touch industries. “I

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Engagio

OCTOBER 13, 2020

Marketing was the “owner” of email, controlling the keys to customer communication. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Waiting for a customer to come to your website and raise their hand is too late. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

NOVEMBER 5, 2015

We are selling and marketing the wrong way because we aren’t taking the time to truly understand our customers. We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? This leaves customers empowered – but often overwhelmed.

RFP 48

RFP Multi-Channel Paid Search Agency Budget Programs 48

Buzz Marketing for Technology

JUNE 27, 2008

Managing the RFP Process. Customers dont understand how software vendors work. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. Outsourcing. Offshoring.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Dave Peterson – Play Bigger: The experience gap is the gap between what a CEO thinks is happening and what’s really happening with customers, employees, brand advocates and product users. This was a super clear problem.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Hinge Marketing

APRIL 17, 2019

Lastly, while marketing automation software is often compared to customer relationship management (CRM) software because of their overlapping functionality, the core function of CRM is to capture, track and analyze leads, prospects, and clients for sales departments. Lead scoring and management. Social media marketing. Content marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93