ClickZ

JUNE 26, 2019

Customer lifecycle management (CLM) isn’t a new idea. According to Forrester, today’s consumers use an average of four different devices each day. Customer lifecycle management in the age of hyperconnectivity. Customer lifecycle management in the age of hyperconnectivity. Two challenges of lifecycle marketing.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

6sense

AUGUST 27, 2021

Some ABM vendors are finally catching onto the importance of predictive models, but our head start in the predictive space continues to give our customers a competitive advantage. 6sense also provides out-of-the-box reporting on how our predictive scores are driving pipeline and revenue compared to a customer’s historical data.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. But, in reality, the customer journey is more like a complex plumbing system with elbows bumping every which way.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8 Source: Gartner, 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Sell the right product to the right customer. Increase customer loyalty. So why is Email Segmentation important anyway? . Why should segments be developed? Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Customers. -

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40