Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Privacy and the deprecation of cookies. And it’s not just marketing department jobs and media budgets that are at stake. Better, more powerful tools.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

KoMarketing Associates

APRIL 21, 2020

Add to that uncertainty around privacy laws and the lack of guidelines or standard practices, and you have a recipe for hesitation.”. In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Martech

SEPTEMBER 28, 2021

Content marketers can produce standardized content for teams to use, but they can also drill down and create customized content tailored for sales teams, and even for specific key accounts. There are a lot of ways you can customize and scale and personalize email for your sales people,” Didner said. “So 3 steps to win over B2B buyers.

Account Based Marketing 100

Account Based Marketing ABM Campaigns Paid Search Agency 100

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Branding and customer communications lived on the creative side while KPI tracking and data analytics have helped marketers gain traction with business stakeholders.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 126

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. Real-time communication: Messages that are sent and received instantly.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Salesforce Marketing Cloud

APRIL 5, 2024

To help everyone build a web based on the principles of accessibility, internationalization, privacy, and security. He also developed an open-source component with Salesforce custom labels that allows it to be recognized by users navigating with a keyboard. The keyword here is everyone. This impacts more people than you might think.

Design 98

Design Guidelines Forrester Barriers 98

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Use the following questions as a guideline: Does our customer data reside in disconnected silos throughout the organization?

Enterprise Management 103

Enterprise Management Organization Work Management Marketing Management 103

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is one way to support effective marketing campaigns while respecting consumer privacy. First-party data that’s been sorted is connected to generate a unified but anonymized profile, protecting consumer privacy.

Multi-Touch Attribution 99

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 99

Madison Logic

JANUARY 5, 2023

2023 will be a year of enhancing the customer experience . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. Privacy is important. More reliable customer engagement.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. While data unquestionably drives value, it can also create difficulties with complying with privacy regulations especially for those businesses looking to take their ABM programs global.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The most successful digital marketing strategies rely on knowing your potential customer. Learn more here.

Work Management 88

Work Management Marketing Management Privacy Marketing Proposals 88

Martech

JANUARY 12, 2022

But what if you were to persuade the customer to just give you their data? A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti.

Lead Scoring 122

Lead Scoring Lead Ranking Psychographics CMO 122

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Read our privacy policy to see what that means.) We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Sales, marketing, finance, and customer service departments, for example, may maintain separate repositories of data, resulting in fragmented information landscapes.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Liveintent

DECEMBER 7, 2021

Building customer profiles with first-party data. If you’re a brand marketer, you’re likely collecting information about what customers buy from you and when they’re most likely to use your products. By using implied and declared insights, you can supercharge your advertising campaigns and customer experience.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech Advisor

NOVEMBER 25, 2019

We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. It’s almost 2020. And yet, many of us are still struggling.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Lake One

APRIL 18, 2023

This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. You may also feel overwhelmed with how to right the ship. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content4Demand

JULY 13, 2021

First-party data gives you intelligence about how customers and prospects interact with your content to learn what’s resonating with them in almost-real time. Here again, data is richer and comes with fewer privacy concerns. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” What are your privacy practices? If you build your business on bad data, bad things are bound to happen. Why do companies buy business data?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.”

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

Outreach

JANUARY 12, 2021

Our underlying motivation was ensuring our customers made it to the other side, stronger. We would be remiss not to celebrate our wins from last year, which can be attributed to our team’s grit and the resilience of our customers and partners. Forrester names Outreach a sales engagement leader. Here we are: 2021.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Martech

JULY 29, 2022

Does the tool help us comply with relevant privacy regulations? If not, is an API available for custom system integrations? What level of customer support is offered, and when is it available (i.e., Questions to ask the vendors’ customers. That’s why it’s important to ask for customer references.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98