SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Top Rank Marketing

OCTOBER 20, 2023

They’re after the broader picture: customer experience, profitability, and overarching strategies. They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts. It’s not about reactive news but proactive insights.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Nuvi

MAY 11, 2021

. – May 11, 2021 – Reputation , the global leader in reputation experience management, has been named a strong performer by independent research firm Forrester in a new report, The Forrester Wave : Customer Feedback Management Platforms, Q2 2021. About Reputation.

Forrester 40

Forrester Lead Ranking Lead Scoring Amazon 40

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. Read more about the merger here: Press Release FAQ.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

DECEMBER 16, 2020

Recent research from Demand Metric reveals a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Using personalized videos and custom screen recordings has literally transformed the way we sell,” said Thomas Buchanan, Enterprise Account Executive at Modus. “By

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Nuvi

JANUARY 25, 2022

Reputation will now leverage Marlin’s investment to build on its category-creating Reputation Experience Management platform to enable brands to better understand customer feedback, and act on it. Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation.

Marketing Management 40

Marketing Management Advertising Agencies Lead Ranking Lead Scoring 40

Madison Logic

JULY 25, 2023

“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Press Contact: Sandy Pell, Sr. Jeff will accelerate customer success and revenue growth through high-velocity, customer-centric, go-to-market strategies.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. Press Contact: Sandy Pell, Sr. Shannon brings more than two decades of Silicon Valley marketing and communications expertise.

CMO 65

CMO Linkedin Enterprise Management Press 65

Nuvi

NOVEMBER 7, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation & CX Management at Forrester Conference. WHO: Jason Grier, Chief Customer Officer, Reputation.com. David Hart, Customer Experience Manager, Kia Motors (UK). REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Forrester Marketing & Strategy Conference 40

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. With our new lead enrichment capability, teams can now create these custom segments and easily act on the data and predictive insights right from within their current toolsets. industry, revenue, employee band). Why is this so important?

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Strategic-IC

AUGUST 23, 2023

We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. What’s more, those customers that trust you will buy more from you, renew, and recommend you to others. Do it right, and you can gain customers for life. 1 (Forrester, 2021)

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Brandpoint

JUNE 18, 2020

leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr. press@vidyard.com. More Information: Blog Post: [link]. Vidyard Careers: [link]. About Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr. press@vidyard.com. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr. press@vidyard.com. More Information: Blog Post: [link]. Vidyard Careers: [link]. About Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

MARCH 7, 2017

Her expertise will be especially valuable as Vidyard expands operations around the world and builds out its global partner ecosystem to support its growing enterprise customer-base. Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr. press@vidyard.com. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

Convince & Convert

NOVEMBER 16, 2015

Instead of engaging in content initiatives for content’s sake, press pause and realign. Form your content topics around answering customer questions, providing resources to prospects, and delivering industry information that might be useful to your audience. The problem with this is that strategy is nowhere in that line of reasoning.

PR 137

PR Marketing & Strategy Practices Business 137

Nuvi

APRIL 27, 2021

Consisting of ad-hoc customer comments such as informal social media posts, unstructured feedback is typically qualitative in nature and provides a valuable source of real-time insight. The study included insights from 152 digital marketing or customer experience decision makers in the U.S. REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Ranking Lead Scoring 40

Madison Logic

DECEMBER 29, 2022

According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. I’ve seen plenty of marketers baffled when readers don’t convert to customers. Design and UX impact read time, bounce rate, conversion rate , etc.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Vidyard

OCTOBER 16, 2017

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service. Customer Growth and Adoption.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Content Standard

NOVEMBER 8, 2016

In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. Every vendor has a customer success team.” Getting leadership onboard with spending budget to expand existing tracking can be a difficult task.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

NetLine

JUNE 21, 2022

According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Analyze your database and identify audiences and current customers with common traits, such as titles, industries, content registrations, and any other common behaviors.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126