customer network Forrester Related Topics 
Heinz Marketing
JUNE 7, 2021
This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.
Metadata
AUGUST 23, 2022
When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?
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Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. But RMNs need to mature. Get MarTech!
Influitive
OCTOBER 21, 2015
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive.
Contently
FEBRUARY 23, 2018
There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It’s how customers experience your brand across a fragmented digital landscape. It goes like this: “If content is the soul of digital, content marketing platforms are its church.”
Influitive
APRIL 22, 2015
Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one.
Marketing Insider Group
OCTOBER 28, 2020
This particular scene is a prime example of the fact that customers value realness. Forrest Gump. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America. Who are you? What drives you?
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