WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

KoMarketing Associates

JANUARY 28, 2020

As you think about expanding beyond a sales-heavy product or services page, research to understand exactly what your customers or prospects are searching for. This can be done through the creation of buyer personas (and interviews), interacting with customers via social media, or conducting keyword research that relates to your services.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JANUARY 3, 2012

In Guest Blog Posts: If you're using guest blogging as a link building tactic , consider building some of those inbound links to your offers' landing pages. Not only will you generate traffic to your landing pages, but you'll also generate inbound links to support your business' SEO strategy.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Customer engagement and website traffic followed closely behind. 62% of Customers Want Content That Speaks to Their Needs and Pain Points.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

SEPTEMBER 11, 2018

It doesn’t take elements like different customer information needs into consideration. Because, as Google admitted themselves – customer behavior has changed forever. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. It’s all content.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Prioritizing Customer Experience. Marketers must focus on improving existing customer experiences and creating new ones. Increased Analytics and Customer Data.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MAY 19, 2014

There is preparation involved in securing the conversations that make these link building tactics possible. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Conductor

OCTOBER 12, 2021

In its most fundamental form, Organic Marketing is a type of digital marketing that attracts customers and promotes content without relying on paid avenues like ads or boosted posts. Because organic marketing does this by creating authentic customer relationships built on trust, the resulting impact is highly effective.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64

Webbiquity

FEBRUARY 13, 2012

identifying new keywords, internal and external linking opportunities) and prioritization–what data to consider in each phase, and what actions to take based on this analysis. Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. ” Twitter’s New Look and Feel.

Twitter 100

Twitter Tactics Tools Tips 100

Content Standard

NOVEMBER 27, 2017

They’re not thinking about images; they’re not thinking about the context, navigation, usability—all of these things and how it works with respect to link building, sharing, all of that stuff.”

SEO 55

SEO SERP Paid Search Agency Planning 55

Content Standard

OCTOBER 2, 2020

” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” ” — Seth Godin “Don’t build links. Build relationships.” We’ve divided the quotes into the following categories—click to jump to that section!

Paid Content 119

Paid Content Top of Funnel Planning Paid Search Agency 119

Webbiquity

FEBRUARY 7, 2012

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

NOVEMBER 11, 2019

Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. And machine learning is helping marketers deliver a superior customer experience – at scale. Starbucks uses machine learning to recommend drinks via its app that a customer is likely to enjoy.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Webbiquity

FEBRUARY 24, 2015

What’s most important–on-page optimization, link building, or technical SEO? Then you need to internally link effectively”) among other topics. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. What needs to be done to recover from search engine penalties?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. You can use the links below to jump straight to your favorite expert, or just dive straight in! and SEO Link Building: The Ultimate Step-by-Step Guide. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62