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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

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3 Things Customers Expect from Your Videos for Customer Support

Vidyard

Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support. Begin with a solid sequence of customer on-boarding videos.

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Why Video is the Key to Happier Customers

Vidyard

Which of your customers are the happiest? To this end, customer support videos can do more to improve the cost-per-quality of your support, educate them with less effort, and retain them better than any other support tool. They’re a fraction of the cost, at $0.10, and customers enjoy them more. Here’s why. Email: $2.50

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The Top 3 Trends in Customer Service

Vidyard

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Customize emails with your branding and event details. Look for software with flexible form customization.

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Sales Enablement: Your Game Plan to Repeatable High Growth

Hinge Marketing

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Personalize and customize content and communications to specific buyer personas to build relationship and trust.