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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Activate the intersection of marketing, customer services and sales to attract hotter sales leads. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. It works for our customer segment, with over 120 implementations to-date.

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Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting

Leadspace

There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing. There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. How will the Salesforce/Jigsaw acquisition change the B2B industry?