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Forrester Study: How Influitive Generates a 355% ROI

Influitive

In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.

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5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? CLM uses multiple metrics for stipulating the levels of customer satisfaction.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.

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Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. 1. […].

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric. But do they? Don't miss out––register today!

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.