Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

SEPTEMBER 22, 2016

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.” Analyzing customer motivations can yield eye-opening insights. Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Perfect for B2B, chatbots serve global customers, around the clock, with fast, accurate and cheap service. I’m predicting a surge of interest in the power of providing superior customer experiences—not limited to digital, but across all customer touchpoints in B2B. This is all good.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

JANUARY 14, 2013

After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: Forrester ). source: Forrester). 42% of marketers report that they are not able to link data at the level of an individual customer. That’s good news.

Stats 80

Stats ROI CMO Forrester 80

Biznology

SEPTEMBER 14, 2015

For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management. Looking at the customer experience, much is emotion driven. In fact, emotions drive nearly everything we do.

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

JULY 26, 2019

While AI can improve accuracy, productivity and even safety, old fashioned and imperfect human employees are often still needed to get customers, partners and clients what they want. Selinger impressed me: The company has just started selling the systems and he already said there are several thousand customers.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

AUGUST 11, 2016

It seems like there is misalignment here, as Clay does not mention how many of the prospects who clicked through became paying customers, or how this paid media opportunity is driving real business growth. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JUNE 10, 2016

This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. They can help build familiarity between salespeople and their customers. What Marketing’s Sales Enablement Role Should Look Like on LinkedIn.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

NOVEMBER 8, 2010

My topic was " What Are Your Customers Saying About You? " I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. I spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Social Media 80

Social Media Wikipedia Media Forrester 80

Biznology

SEPTEMBER 22, 2014

89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Biznology

DECEMBER 6, 2012

I’m reading the book Outside-In: The Power of Putting Customers at the Center of Your Business. It makes a compelling case for viewing customer experience as job one for every company. If you get search right, you solve your customer experience problems for most of your clients and prospects. Not so with the SERP.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JUNE 19, 2014

More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services. With something like 86% of mobile time being spent on apps, it only makes sense that many of these purchases are being done through apps. Media is the vehicle for that. Sources: Google, Think Insights.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

AUGUST 29, 2019

Speaking of ABM, Kerry Cunningham , senior research director at Forrester, introduced a new tune being sung at Sirius Decisions: an AMB waterfall. So, they decided to place a bulk order for the toys with China, only to have the items—labeled “guns”—held up in customs for weeks. He also introduced a new term, “buying group blindness.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Here’s my take on five content strategy recommendations. Video FAQs would fit right in.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Biznology

AUGUST 24, 2015

Another way to look at marketing communications is to consider the total customer life-cycle as an ongoing opportunity to connect, educate, motivate, and yes, sell. If you’ve done your homework and know your customer, your competitor, and something about what drives consumer consumption, then it’s time to dive in and engage.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80