Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Vision Edge Marketing

NOVEMBER 17, 2020

As a marketer, your number one job is to create an environment that motivates and gives customers the confidence to buy. What can businesses do to resolve customer confusion? If prospective customers tell you they don’t understand what you do, they are letting you know they are experiencing ambiguity confusion.

Buy 144

Buy Focus Group Marketing Management Purchase 144

KoMarketing Associates

JUNE 7, 2018

However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. and "could we?"

Focus Group 28

Focus Group Content Marketing Planning Content 28

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. However, the ROI can be enormous. And please skip the jargon.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. If this concept resonates with you, your next step is to identify both your customers’ pain and passion points.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

B2B Marketing Directions

JULY 23, 2023

The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. What type(s) of customers will we seek to serve? How will we create/deliver superior value for/to those customers?

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Heinz Marketing

APRIL 12, 2022

Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. Personalization & Hyper-targeting. and, of course, their needs and desires.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

SmartBug Media

JUNE 22, 2020

If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. ICP stands for your “ideal customer profile,” essentially your definition of the perfect customer. How Does Your ICP Differ from Identified Personas?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. By tailoring the journey to each persona, you guide potential customers smoothly towards conversion. What are B2B Buyer Personas? Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Planning 81

Planning Business Validation Paid Search Agency 81

ClearVoice

DECEMBER 18, 2023

Analyze how effectively your content is guiding prospects through the sales funnel. A high conversion rate indicates that your content is not only attracting attention but also driving prospects toward becoming valuable leads. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Analyze how effectively your content is guiding prospects through the sales funnel. A high conversion rate indicates that your content is not only attracting attention but also driving prospects toward becoming valuable leads. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus on understanding their needs, preferences, and perceptions related to your products or services. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hinge Marketing

NOVEMBER 18, 2020

In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Conducting custom research is the most effective way of understanding your brand’s perception , both externally and internally within your company.

Research 160

Research Process Training Customer Surveys 160

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Lifestyle: Defining target audience by lifestyle means figuring out how your customers spend their time.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Velocity Partners

JUNE 6, 2023

They measure what they can instead of what they should : how marketing inspires prospects to take action. And for us, that’s invariably about quantifying how (and to what degree) prospects are galvanized by content. We don’t hover behind our client’s prospects with a microphone and camera, ready to ask ‘how did that make you feel ?’.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. SEO is also great for providing insights into your customer base.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Sprout Social

JULY 28, 2021

You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. Lay the foundation: Brand positioning.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Seismic

OCTOBER 10, 2022

Sellers are on the front lines of the sales process, which gives them a unique perspective on what content is most useful to prospects. Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. Talk to your sellers.

Tips 52

Tips Content Work Management Touchpoints 52

Circle Studio

NOVEMBER 23, 2021

Offering multiple ways for a prospect to connect is critical—in-person, phone, email, live chat, social media and website forms to name a few. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SmartBug Media

NOVEMBER 30, 2018

Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona. With the vast number of content marketing approaches available, you may be wondering which content marketing strategy is right for the size and focus of your business.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

BenchmarkONE

APRIL 18, 2019

Before you can start to figure out how your customers are making buying decisions, you need to first understand who they are. A buyer persona is a fictional representation of your ideal customer. For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 93

Tools Work Management Marketing Management Business 93

Modern B2B

JUNE 5, 2023

Know your customer Back in ‘Marketing 101’ class, the first thing we looked at was ‘who is your customer’. In B2C, it’s commonplace to have a wealth of insight about your customers, but in B2B it’s never quite been the same. Without this, you can’t really get to understand them, talk to them or know where they are.

Planning 52

Planning Sales Qualified Leads Lead Scoring Lead Ranking 52

B2B Marketing Directions

MARCH 28, 2020

The core idea is that your content should be helpful to your customers and prospects. In this post, I want to provide a few basic common-sense guidelines for communicating with customers and prospects during the COVID-19 outbreak. As the situation evolves, customer needs and attitudes will also change.

Terms and Conditions 69

Terms and Conditions Guidelines Custom Publishing Fulfillment 69

Valasys

JULY 15, 2021

Your prospect’s role within the company. If, however, you jump right in without chalking out a strategy for your email marketing, your email content is highly unlikely to resonate with your customers or hit their pain point. Determine what value your products/services bring to the customer. Get to know your customers.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Navigate the Channel

MAY 30, 2023

Inclusive marketing has a distinct power to bring the stories of underrepresented or misrepresented people to the forefront—to expand perspectives and welcome/introduce new customers into a commercial space and deepen connections with current customers. They will just take their dollars elsewhere.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. Opportunities and challenges with lead generation.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94