Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

MARCH 24, 2015

They''re just semi-fictional representations of your ideal customers, after all. When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. Interviewing Customers. Surveying Customers. 2) Google Hangouts.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Whether it’s HubSpot’s software, Google Analytics or something else, each is different. Can visitors become customers without being a lead?

Analytics 28

Analytics Marketing Analytics Tools Comparison Conversion Rate 28

Hubspot

JANUARY 18, 2012

When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JUNE 10, 2011

You don't need to set up expensive focus groups anymore to hear what your potential customers think. Monitoring your potential customers' questions is a great way to understand what's on their mind, what their problems are, and how you could potentially help. Connect with HubSpot : Create content.

Social Media 28

Social Media Startups Media RSS 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. and a Twitter account.) Sadly, that will have to end, but for your entertainment I decided to do some diving to see what kinds of amusing keywords we here at HubSpot get traffic for. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

DECEMBER 16, 2011

But before you do that, also check the Twitter box to tweet that bad boy out! 5 Smart Ways to Use LinkedIn Group Polls. Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that's relevant to your industry and your business.

Webinar Metrics 28

Webinar Metrics Linkedin Features Brand Identity 28

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? and even customers. Hallelujah! Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Connect with HubSpot :

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

JUNE 17, 2011

Marketing Takeaway: You can schedule posts all you want, but a truly remarkable social media strategy is steered by someone who can “off-script” to respond to unsatisfied customers or brand detractors. Connect with HubSpot : Who remembers Gallagher? Videos and imagery of who you are, and what you do will enrich their.

Social Media 28

Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Or perhaps use Hangouts to conduct focus groups with some of your fans or customers.

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

JANUARY 1, 2014

And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 3) Ditch a lot of those outbound efforts.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. Search the top experts across all of LinkedIn Answers, or target by industry -- Business Development, Customer Service, Healthcare, etc. That means you can be where your customers, vendors, and industry influencers are going.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. All you need to get started is a desire to really understand your customers. Sales and Customer Service Teams. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

MAY 28, 2013

Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. A place to buy ads. A place to buy ads. Netflix went first.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. Predictive analytics and customer insights: AI can analyze customer behavior data to predict future actions and preferences.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Single Grain

JUNE 3, 2021

Every business needs to invest in marketing because this helps you maintain long-lasting relationships with your customers. Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. Your customers should trust your brand. Why Hire a Director of Marketing for Your Business?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. What is the series of steps that your typical buyer takes on the path from knowing zilch about your brand, to becoming a customer? Don’t do that.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Hubspot

MAY 2, 2014

Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. Facebook Stats. million impressions. million engagements. million video views.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 28, 2014

Here’s the psychology behind stories, and how you can craft a story for your brand that engages your customers and drives conversions. Stories can make your target customers the main characters, and even change the way they think and feel. You need to have a sense of who your prospective customer might be.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Webbiquity

FEBRUARY 23, 2012

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” ” Google+ Brand Pages.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

APRIL 29, 2013

Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers. Your team and your customers will thank you for it. Chances are, when you talk to your customers in person or by phone, you speak their language. 1) Revamp Your “About Us”.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Hubspot

OCTOBER 24, 2018

emoji is the most commonly used emoji on Twitter. We’re not sure, although these lists come from a study of 19,617,281 HubSpot-published posts across LinkedIn, Facebook, Twitter, Google Plus, and Instagram … so it seems they’re quite effective. Consider organizing a focus group, or run the advertisement past a sample audience.

Planning 53

Planning Work Management Mobile Advertising Marketing Management 53

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. of your customers generate 100% of your word of mouth marketing. Happy Customers.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Unbounce

OCTOBER 1, 2018

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Creating a model like this requires stepping back and asking, “how do we get customers?” An example is with HubSpot’s form builder.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96