Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). What is ‘voice of the customer’ (VoC)?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. We’ve got all the tips you need.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 124

Customer Satisfaction Work Management Marketing Management Paid Search Agency 124

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

FEBRUARY 2, 2022

InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform. Also included are next-best-action recommendations, conversational analytics and predictions based on customer or employee behavior. “As Focus groups?

Work Management 80

Work Management Acquisitions Focus Group Customer Surveys 80

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups are there to help you.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Heinz Marketing

MAY 29, 2021

Embracing digital buying processes in the customer journey — from the research phase to post-sales — is the only way to keep up with customers’ evolving expectations today. Yes, Customers Always Know What They Want. Thank you for the informative read, Marie Hattar. Thank you, Julia Doheny (Cupman) , for the insightful read.

B2B 106

B2B Digital Transformation B2B Sales Customer Satisfaction 106

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Adobe Experience Cloud Blog

JUNE 1, 2018

Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. An ice cream brand can learn a lot from their customers based on the pictures they take.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Salesforce Marketing Cloud

JUNE 26, 2023

You and your customer both seemed committed, invested, and bought-in. The good news is there is something you can do about it : refresh your customer engagement strategy. The good news is there is something you can do about it : refresh your customer engagement strategy. It was going so well. Is it something I did?”

Customer Satisfaction 52

Customer Satisfaction Paid Search Agency Loyalty Segmentation 52

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients).

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients). Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . So, start with why: .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. Here are some of the most common types of qualitative research methods to give you greater insight into your customers. Regardless of your interview method, your IDIs should focus on your ideal user or an existing customer.

Research 99

Research Case Studies Case Study Skype 99

The Effective Marketer

JANUARY 19, 2012

“You can’t just ask customers what they want and then try to give that to them. What do customers want? Let’s do a focus group and find out. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

Focus Group 100

Focus Group Copyright CMO Social Media 100

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. What is Customer Advocacy Marketing? Quick Links.

Word of Mouth 89

Word of Mouth Peer-to-peer Advertising Agencies Paid Search Agency 89

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy. Ideal Customer Profile Each group should define and document the profile of their most important audience segments.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Hubspot

NOVEMBER 23, 2020

Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage. In this post, we are going to discuss buying patterns and how to predict those of your customers. For example, let’s say the customer mentioned in the introduction is named Robert.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. and "could we?"

Focus Group 28

Focus Group Content Marketing Planning Content 28

ClickZ

JULY 22, 2019

Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing starts with understanding customers. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Paid Content 92

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 92

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. The team is also used as a sort of focus group for various marketing ideas. See you next week!

Service 134

Service Skype Social Media Forecasting 134

Directive Agency

OCTOBER 13, 2021

In this article, we’ll focus on how to market your brand towards your existing customers, as well as cover a few benefits of customer marketing. . What Is Customer Marketing? Research shows that it costs five times more to acquire a new customer than it does to market to an existing customer. .

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Televerde

FEBRUARY 2, 2021

On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase. However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. What is a Customer Journey Map?

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Psychographics 61

KoMarketing Associates

JUNE 7, 2018

However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. A Strategic Necessity In An Emerging Digital-Centric World.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Vision Edge Marketing

MARCH 19, 2014

Customer Experience (CX) is one of the most highly discussed topics in organizations today. By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. To be effective, a CX strategy must be aligned across the organization and encompass all customer touch points.

Customer Satisfaction 100

Customer Satisfaction Loyalty Customer Surveys Marketing Management 100

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. You can learn more about how customers think and behave when purchasing decisions by conducting surveys and interviews. Unlocking customer insights today for a successful launch tomorrow.

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Research Service Product Planning 98