Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Marketers in related fields may be content competitors you need to examine carefully. Imitate what works for others.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Sana Commerce

APRIL 17, 2024

With real-time suggestions and automatic population of address fields, users can complete the checkout process more quickly. Address auto-complete helps avoid this issue by making the checkout process smoother and more user-friendly. This streamlines the address entry process and reduces the need for manual typing.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52

Optinmonster

MARCH 27, 2024

And that’s exactly what we’re going to help you do. Introducing Zapier Field Mapping We’re proud to announce Field Mapping is now available for our Zapier integration! However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Here are some early thoughts on how these innovations are poised to transform field service as we know it. In some industries, people are afraid they’ll lose their jobs to technology.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. You get to interact with customers and solve their problems. In fact, you may be the only person from your employer that a customer ever sees. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. Unlock the guide 1.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Martech

OCTOBER 11, 2023

This shift means potential customers have less incentive to click through to your website. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Establish yourself as an authority in your field by maintaining a consistent online presence.

Marketing AI 125

Marketing AI SEO Thought Leadership Search Marketing 125

RebelMouse

FEBRUARY 21, 2024

You can also customize AI prompts to manage your content production in one location with our OpenAI integration. RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content. After customizing your prompt, click Save. After customizing your prompt, click Save.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52

Salesforce Marketing Cloud

JANUARY 31, 2023

What kind of impact does equipment downtime have on your customers and your reputation? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. See what's trending Why is proactive field service so important for your future?

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Optinmonster

APRIL 5, 2024

Without it, you’ll lose sales due to poor customer experience. Regardless of the reasons for abandonment, checkout page optimization can help you recover a portion of those lost sales. We’re here to help you do just that! Do you want to optimize your website’s checkout process and increase your revenue?

Optimization 75

Optimization eCommerce Best Practices Urgency Marketing 75

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Go Beyond SEO

MARCH 19, 2024

Let us guide you through the SEO process and help you optimize your website to attract the right audience. That’s why our team of experts understands the unique needs of the plastic surgery industry and can create a customized strategy that aligns with your clinic’s goals.

SEO 78

SEO High Quality Lead Consulting Keywords 78

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Bionic

JULY 27, 2023

You’re limited to the fields in the system. Unlike other systems, Bionic enables you to customize your media planning platform. Bionic helps you to gain a competitive advantage through proprietary data. Regardless of the reason, the bottom line is you need extra fields to capture more data. It’s like magic!

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. This type of customization goes beyond generic messaging — and gives recipients more reason to open your future emails.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Keep It Simple: Form Design and Fields Website forms should complement your web pages. No matter the page, they should flow naturally as a next step for customers to submit their information. But what comes first is the lead.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Sana Commerce

MARCH 5, 2024

Every aspect, including product attribute management, plays a big role in shaping the digital customer experience. Benefits of product attribute management directly from Sana Commerce Cloud Improved customer experience: Create happy customers with a seamless buyer journey from within the Sana Admin.

Product 52

Product Buyer's Journey Customer Satisfaction Loyalty 52

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. Take our brief 2023 MarTech Replacement Survey How do you get the new fields? To get access to Looker Studio’s new fields, follow these step-by-step instructions: Click on ‘Data Sources’ in their Looker Studio account.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Salesforce Marketing Cloud

DECEMBER 14, 2023

But with planning and the right technology, sales teams can get the most out of every day in the field. Deliver sales plans that perform and adapt Learn how Sales Planning helps you optimize for customer coverage, and gives you the flexibility to handle change. Here’s everything you need to know to get started.

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Martech

JUNE 15, 2023

It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. This article explores why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. And you’ll want to add additional custom fields tailored to your industry, company and products.

Digital Asset Management 95

Digital Asset Management Tagging Lock-In Work Management 95

Optinmonster

MARCH 13, 2023

Field mapping is here to help with that! Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. Where do you draw inspiration from?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Salesforce Marketing Cloud

APRIL 18, 2022

Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Getting support from stakeholders on real sustainability initiatives is still a top challenge for field service organizations. Yet this is easier said than done.

Enterprise Management 98

Enterprise Management Work Management Service Customer Satisfaction 98

Launch Marketing

JANUARY 3, 2024

Here are a few common data issues: Inaccurate or Incomplete Data Data from website forms or list imports is not always accurate and is often missing certain fields. For the most impactful marketing, data needs to be accurate and complete as field values are pulled in for segmentation, personalization and more.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation B2B Marketing 65

Bionic

SEPTEMBER 27, 2023

Goor naming conventions will also help you stay organized. Add Missing Fields One of the barriers to systematizing naming conventions through software is missing data fields. Bionic gives the flexibility you need through Custom Fields Everywhere. Contact our customer support team and we’ll help you get started.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Exo B2B

FEBRUARY 20, 2024

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That’s why I’ve consistently specialized in this field for decades! It positions us as a reliable, expert resource in our field.

B2B Thought Leadership 52

B2B Thought Leadership B2B Thought Leadership Customer Satisfaction 52

Salesforce Marketing Cloud

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. As a field service leader, safety is No. This can boost customer satisfaction scores.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Top Rank Marketing

JANUARY 15, 2024

This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Understanding the types of B2B influencers Recognizing the different types of influencers will help you understand the different roles they can play in your strategy.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116