Smashmouth Marketing

APRIL 2, 2009

Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. Customer Engagement Strategies (Online, Phone, Appointment Setting , Sales Initiated Marketing - let's learn and empower sales people). Social Networking (need I say more - marketing mandatory).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

APRIL 25, 2009

Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

MAY 8, 2009

Some highlights below: Marketing needs to understand their customers and their sales force. Get out into the field, ask for feedback, but add value during this process. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise. Conversion rates at each stage of the funnel.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Some highlights below: Marketing needs to understand their customers and their sales force. Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. Conversion rates at each stage of the funnel.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? We use a specific knowledge elicitation technique for conducting conversations with customers. Let me explain. It's proved very effective.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100