Remove customer

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center.

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ActiveConversion Review - SMB Lead Management

LeadSloth

However, customers can also use any of the 10 ESPs that they have integrated with. The marketing reporting features allow you to monitor performance of various marketing activities. Basic web analytics is also included, so many customers don’t use additional web analytics. Salesforce.com integration. Conclusion.

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Inbound Marketing & Marketing Automation

LeadSloth

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. Few offer Inbound Marketing features. Conclusion.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

But some advanced features make the integration really shine. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. The minimum level of integration is bidirectional synchronization of contacts and leads. That is relatively easy for Marketing Automation systems to support.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

The result: not enough new customers. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. More on a product-level, Oracle is getting their hands on a very feature-rich product.

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B2B Marketing Events 2010

LeadSloth

Some featured events: Silverpop B2B Marketing University. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. I’m speaking at the B2B Marketing University.

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Demand Generation Blogs Continued

LeadSloth

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. DemandGen Report. Upshot Institute.