Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 97

Paid Search Agency Marketing AI Work Management Marketing Management 97

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Anyword

FEBRUARY 19, 2024

We’re thrilled to introduce a groundbreaking feature from Anyword, designed to revolutionize how you produce blog content. With our latest innovation, you can now upload all your previous blogs, enabling Anyword to train a custom model specifically attuned to your unique tone of voice. The outcome?

Features 52

Features Training Creativity Generation 52

Zoominfo

SEPTEMBER 7, 2021

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. Consider product demo promotion even if a feature is no longer considered new.

Features 130

Features Vendors Newsletter Promotion 130

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. Get MarTech! In your inbox.

Paid Search Agency 136

Paid Search Agency Features Ads Marketing AI 136

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption.

Features 156

Features Product Tips Work Management 156

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been a constant request from our customers,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Zoominfo

MARCH 8, 2022

Scenario When customers aren’t using the full scope of the product they’re paying for, there’s a down-sell risk. Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Offer support to help each customer set up the unused feature and familiarize them with how it works.

Features 100

Features Automation Campaigns Product 100

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Commenting features are improved inside Forms and Campaigns.

Enterprise Management 83

Enterprise Management Hubspot Features Ideal Customer Profiles 83

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. hoping our customers will back up this statement – and indeed they do. Meanwhile, we’d really appreciate your feedback on this feature. We’ve already received lots of positive feedback about it.

Features 118

Features Demographics Marketing Report Impressions 118

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 98

Social Media Features Media Curation 98

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Marketing AI 95

Marketing AI Act-On Impressions Validation 95

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. New homepage design : This went live today. Get MarTech!

Features 108

Features Google Cost per Acquisition Marketing Analytics Tools 108

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty. Get MarTech!

Features 102

Features Click Fraud Product Advertising Agencies 102

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Custom funnels. Interview edited for length and clarity.)

Features 89

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 89

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. Why we care. Dig deeper: Adobe forecasts 4.8% Get MarTech! In your inbox.

Features 84

Features Google Conversion Forecasting 84

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 94

Features Google Ads ROAS 94

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Recently, customers have come to us sharing that GA4 is taking as long as 48 hours to completely update their data. To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 83

Enterprise Management Work Management Software Service 83

Conductor

AUGUST 4, 2022

Along with improving your content creation process, upgrade your keyword research workflow with expanded results, increase visibility on keyword reporting, and boost efficiency when building custom reports with the latest platform enhancements this August. Drive impact by getting the most out of small but mighty feature enhancements.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. New features. Dig deeper: Drift extends offerings across the customer lifecycle. Why we care. Get MarTech!

Paid Search Agency 89

Paid Search Agency Features Budget Programs Trigger Marketing 89

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

DivvyHQ

MAY 10, 2023

Check out this article to find out the 10 essential features your content calendar must have! Are you looking for the perfect content calendar to keep your content operation organized? From easy-to-use views and filtering capabilities to automated tasks and integrations, DivvyHQ is the only way to operate.

Features 92

Features Content Automation Organization 92

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. Analyze your content You think you are posting great content, inspite of which you fail to attract customers. But don’t worry.

Social Media 92

Social Media Media Lead Ranking Lead Scoring 92

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models.

Marketing AI 93

Marketing AI Ideal Customer Profiles Features Product 93