Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Not sure what to really do with social communities but feeling the pressure to do something, coupons are becoming a prevalent part of social communities like Facebook. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

AUGUST 16, 2010

Will we see a significant shift in our definition of the buyer persona to the digital buyer persona? The ability to monitor buyer engagement of social media and digital marketing tactics and strategy will need to be accompanied by an innate capability of anticipating how buyers can as well as will engage.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

APRIL 19, 2010

" I thought of this statement as I reviewed strategies with a group of sales and marketing executives recently.    Buyer personas, qualitative research derived archetypes of buyers and their goals are being used to create a unified platform for understanding how to communicate to customers and buyers. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

MAY 5, 2010

.  For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views? In parallel to the digital marketing makeover is the digital buyer persona makeover.    This is creating new means of digital engagements and new patterns of digital buying. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

OCTOBER 26, 2020

One question that will override many others is that of how to reset your overall buyer strategy. Buyer Strategy. A place to start is to first consider what is meant by buyer strategy. Addressing the three components of a buyer strategy enables revenue achievement by sales and marketing. Buyer Goals Have Changed.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.    What is evident from them all is that B2B buyers and markets are exploring social media and digital marketing strategies.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

NOVEMBER 28, 2010

  What buyers appear to be saying is not “where are you on Twitter or Facebook” but “how can I be educated, have a learning experience, and be in a collegial bond to solve some real problems” without all the fanfare that surround the "find me" and "follow me "edicts. 

Social Media 100

Social Media Peer-to-peer Buy Media 100