Tomorrow People

FEBRUARY 21, 2022

You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. Tip 1: Make sure your feature announcements are persona-targeted. Example: Facebook’s News Feed. Your product has improved. Not all users are the same.

Features 156

Features Product Tips Work Management 156

Tomorrow People

OCTOBER 3, 2017

These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. You need to understand your ideal customer for each piece of content. Most marketers are familiar with the concept of personas by now. Most marketers are familiar with the concept of personas by now.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

OCTOBER 24, 2017

content marketing strategy. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. That missing thing is strategy. So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers? Understand your customer.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

OCTOBER 10, 2017

Stuck in a crowded field of mediocre, middle-of-the-road content competing for customer eyeballs, clicks and leads, how do you avoid getting lost in the shuffle? You need to be sure that you’re putting out great quality content in your marketing strategy that’s compelling enough to grip and engage the people you need to reach.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Tomorrow People

DECEMBER 18, 2018

These days, the predominant way customers connect to content is SEO. For marketers, it’s less like reaching out, more like lying in the customer’s path waiting to be found. 68% of B2B marketers use content to educate customers. SEO lets customers skip steps on the customer journey.

SEO 153

SEO Practices Content Social Media 153