Trends in B2B Email: ABM, Deliverability & Integrated Campaigns
The Point
MARCH 7, 2019
HS) Despite what you might hear in some circles, email still has a major role to play in most companies’ demand gen strategies. DGR) What other channels/tools are companies using to augment their email marketing strategies? These have particular application in lead nurturing and customer marketing. Direct mail? Chat bots?). (HS)
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