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Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

Personas Are Great (Except When They Suck)

B2B Marketing Insider

And I made sure to differentiate personalized content from personas. So, one of my points in the presentation:  Personas are great. Before you start ranting or raving, let’s start with some basics: What is a persona? actually like personas. And she suggests personas answer these questions: What’s important to them and what’s driving the change?

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

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The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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Content Methodology: A Best Practices Report

Yet roughly two-thirds of marketers create content without any documented strategy ,1. for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. of having to stop and apply a new strategy at the start of each new individual content. Content.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Facebook and Snapchat and content wars. Watch out for this ZUCKERFICATION of Facebook Messenger. OH MY! WOWZERS.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. How … Facebook!

The New Social Buyer Ecosystem

Tony Zambito

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.    The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. 

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Much of what I come across still reeks of “me, me, me; we are great.” I am becoming more and more convinced that the reason for this is that marketing departments haven’t slowed down and taken the time to create buyer personas. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Right? Sign up.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. believe the answers lie along the customer journey. Instead, we should invest the time to review (or create) our content marketing strategy and then map out a plan for gating some of that content.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    There has to be a degree of openness and courageous leadership to accept that there is a new social buyer persona on the horizon and that an organization must adapt.  Image via Wikipedia.

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Will Content Strategy Save Marketing?

B2B Marketing Insider

For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the buying cycle. The biggest challenge in Content Strategy?

Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016

Junta 42

Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. That’s why this year’s Intelligent Content Conference  – the only conference that focuses on content strategy for marketers – embraced the theme Bringing Meaning to the Mystery. When you make #content decisions, lead with strategy.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate.

What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples

Hubspot

Take buyer personas, for instance. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. Below, we''ve shared their personas, and dissected why their examples are great. Inside Visual Creatives'' Buyer Persona. 1) Semi-Fictional Character. Inside HUCACE''s Buyer Persona. 1) Semi-Fictional Character.

7 Companies That Totally 'Get' Their Buyer Personas

Hubspot

That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. Let's take a look at some companies that totally "get" their buyer personas! But Facebook proved to be the better and more robust tool.

Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

Social Goals :  buyer behavior, as well as the foundational principle behind buyer persona development, is goal oriented.    The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Engage the Social Buyer Persona (buyerpersonainsights.com). Image by aafromaa via Flickr.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The rise of private media. 98 percent.

How to Create Facebook Video Ads

Hubspot

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Below are the steps you should follow to make sure your Facebook video ad campaigns rock.

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4 Simple Ways To Get Started on Your Branding Strategy

Synecore

Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. These quick tips will help you get started on setting the groundwork for a great branding strategy whatever your business. 1. Decide On Your Brand Image. Create the Best Branded Content.

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How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. Facebook will then match those email addresses with user accounts.

Creating a Social Media Persona to Maintain Brand Consistency

Sazbean

Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. Understanding Your Social Media Persona.

The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

B2B Marketing Insider

Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Research Your Buyer Persona. Avoiding “Ready, Fire, Aim”.

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. And fewer of those interactions mean fewer conversions, leads, and customers. What Does Facebook Have to Say About All This? Why Are Marketers Disappointed?

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing.   Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

It's All About Revenue

This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. Customers move in highly unstructured, unpredictable ways. Many traditional campaign and marketing automation tools dress themselves up as journey builders, but they aren’t adaptive to these experiences and often provide fleeting engagement with the customer.

11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Three words: expanding brand loyalty. 3) Create Buyer Personas. Mothers!

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Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

In a recent  Advertising Age  article , Facebook reports: “Content that is eligible to be shown in our news feed is increasing at a faster rate than people’s ability to consume it.” Integrating channels to present one message to your customers is a key idea. Audience is not the same as “buyer” — Creating personas may be an out-dated strategy?

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Social Media Marketing Strategy: Starts with Who

Blue Focus Marketing

Let’s start with strategy. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands don’t simply speculate about their strategies, they visualize them: What is Strategy? In its most basic form, strategy is the process of determining the best way to get from Point A to Point B. What are personas?

[Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!

Modern B2B Marketing

To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time. Understand your business goal and objective for each persona : What path does each persona take when making a purchase?

The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

The Forward Observer

Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Research Your Buyer Persona. Avoiding "Ready, Fire, Aim".

5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Content Standard

Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). The overriding message here is: Help your customers today, and they will come back and buy tomorrow. This cross-pollination of Pinterest marketing with Snapchat marketing lets customers know that they can engage with you on multiple platforms. 4.

B2B Product Marketing Tips in the Age of the Customer

Kapost

Sixty-nine percent of senior marketers cite understanding buyer needs as the most important go-to-market strategy, and 80% of these same marketers view creating collateral as their top priority. Sixty-nine percent of senior marketers cite understanding buyer needs as the most important go-to-market strategy, and 80% of these same marketers view creating collateral as their top priority.

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How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? Jabez LeBret describes them as the “keywords and phrases that real potential customers are typing into search engines everyday.”. Your customers, potential buyers, staff, etc. Pretty cool.

The 15 Best Facebook Posts Ever Written

Writtent

Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. While there’s no substitute for mapping out your brand’s unique buyer persona profiles , learning from the best in the business could be just the inspiration you need. Sometimes, the most engaging Facebook content isn’t fresh.

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Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. There is an extensive buying process between you and even the most willing customer so knowing not only the customer but the hurdles is key. Current customers are the next best thing. If you know why your current customers bought your product then you can build some repeatable steps with others in the market.

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

Here's a question for you: How much does customer experience factor into your marketing strategy ? If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand.

The Only Time You Want Zero Engagement on Facebook

Hubspot

Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company. As Christopher S.