Remove customer
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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. See this post for more on that.)

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Or do they mainly congregate on Facebook and Pinterest?

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Marketing Automation Trends for 2010

LeadSloth

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Matthew Quinlan , VP Field Operations, Loopfuse. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Maria Pergolino , Sr.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.