Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. This allows for better targeting and broader reach.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. It is not : • A means to spam your potential customers? • At little to no cost, with complete control over the message.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But reaching potential customers isn’t the only reason why you should start creating video content. Create an explainer video that clearly explains how your products and services work.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Connect with KFC’s Founder.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

6sense

FEBRUARY 10, 2022

Your customers don’t know what they don’t know — and more often than not, this includes information about your solution. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. People’s brains aren’t tuned to this frequency when they’re bebopping on Twitter or Facebook.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Onalytica B2B

NOVEMBER 15, 2018

What Employee Personas are there? LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Valasys

JUNE 12, 2020

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. Scoring, Selecting and Prioritizing Your Target Accounts. Read more on 5 Essentials of B2B Sales and Marketing Alignment.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Marketing should have a library of developed and curated content to share with sales for target personas, hopefully for each stage of the sales cycle.

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

The Lead Agency

DECEMBER 9, 2020

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions. Steps to Creating a Buyer Persona in B2B.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Oktopost

NOVEMBER 9, 2023

While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. WARC ) A good ABM strategy can increase marketing revenue by 208%.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

NOVEMBER 17, 2021

According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls.

Advertising Channels 105

Advertising Channels Campaigns Merchandising Optimization 105

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. A lead magnet should be designed to address a real problem that your target buyer persona is facing. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Here are 11 ideas to incorporate into your email marketing strategy.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I wore many hats there, but the core of my role was developing and executing their paid ad strategy.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Think about your own LinkedIn connections and Twitter followers.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Pam Didner

SEPTEMBER 23, 2021

2 – Know your customer! A great way to start answering these questions is to develop buyer personas. Now, this is just the first step; having buyer personas doesn’t mean you fully understand your customers. Learn how to create a detailed buyer persona here. Having a solid strategy matters.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. The conversation delves into the five essential steps to mastering B2B marketing certainty, starting with the importance of a comprehensive customer insights report.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. With this strategy, salespeople use social listening to learn what their target audience is talking about online.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Metadata

JANUARY 25, 2024

To segment your market the right way, you need three things: An in-depth knowledge of what your customers want from your product An objective understanding of your offering and your competitors’ offerings A full grasp of your costs and profitability (by segment and customer type) Only then can you start segmenting your market.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Navigate the Channel

OCTOBER 24, 2023

Social Media Provides Client Insights Social media is essential to establishing client personas, determining what clients desire and discovering how they feel about your brand. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Yes, it can.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Then we discuss the ongoing strategies successful companies use to scale long-term growth.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. LinkedIn and cold calling are still effective B2B marketing strategies.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127