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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

To another, it means increasing customer retention. To yet another, it is a metric from Facebook. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Engagement “We want to increase engagement with our brand.” ” To one marketer, that might mean more time spent on their website. Awesome ROI!

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How to Successfully Mine Your Social Media Data

Sprout Social

To go further, find your core KPIs to measure audience reach, customer engagement and response times. Let’s take a look at the most popular native tools: Facebook Insights. For those who own a Facebook business page , you can analyze some KPIs within the social network. Track the Unique Metrics from Each Platform.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Step 1: Develop Social Customer Profiles. Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Can you say awesome?

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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

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