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What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. Are you using targeted social media for lead generation?

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

They enable you to collect, analyze, and present critical information to help you and your sales teams stay on top of new leads and insights. It allows you to conduct advanced prospect and contact searches while getting lead recommendations that might fit your requirements. InsideView. So, let’s get started!

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Thirteen email marketing platforms with high ROI

ClickZ

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

Content marketing generates 3X as many leads for 62% less money than traditional marketing. A staggering 74% of companies found that both lead quantity and quality drastically improved thanks to an informed content strategy. Long-form blog posts generate 9X more leads than short-form blog posts. Toprankblog.com, 2018).

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

, social marketing can help you build and maintain lasting, personalized relationships with your customers. If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

, social marketing can help you build and maintain lasting, personalized relationships with your customers. If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.