What the World Would Be Like If B2B Marketing Didn’t Exist?
KoMarketing Associates
MAY 29, 2014
Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.
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