Remove customer

Everything Technology Marketing

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. When employees start accessing Twitter, Facebook, etc.,

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours. B2B buyers are more sophisticated than ever. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.