Trending Sources

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © 2013, VR Marketing Blog. The post How to Compel & Not Repel Customers on Facebook [Infographic] appeared first on VR Marketing Blog.

4 Ways to really engage your customers on social media

Biznology

The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them. If you want to truly engage your customers, you have to take those questions you ask to a new level.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions. The leaders of ActionIQ , for example, are big data experts: Tasso Argyros founded Aster Data , which was later purchased by Teradata , and Nitay Joffe was a core contributor to HBase and the data infrastructure at Facebook. In their previous lives, both saw marketers struggling to assemble and activate useful customer data. actioniq big data customer data customer data platform marketing data single customer view

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners. Tweet.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. The post How to reach your customers at work or at home appeared first on Biznology. More touchpoints: target consumers during business hours, reach business people at home.

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How to Reach More People on Facebook without Spending Any Money

Haley Marketing

spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Facebook updates too frequently for this to stick around forever. Great Content.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. Those of you who have been bored enough to follow me for any length of time know that Porcupines are customers who have become angry, demanding and rude. Darius has a cool job.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Because it’s about your own living, breathing customers, it is data that your competitors don’t have. Simplify everything.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. actually think it is understandable that Facebook wanted to conduct this kind of fundamental research.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Contently

Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. Let’s start with Facebook. Snapchat as TV.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

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How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. Recurring revenue, with zero customer acquisition cost. Comments Is there a way forward for Facebook?

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Free tool that  makes it simple to create powerful custom iframe tabs.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. Customers are pushing back. So what does it mean?

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

Buy 99

Facebook Me

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. tend to be more factual on LinkedIn updates and more conversational on Facebook. Not so fast! Tips: 1.)

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. Making dynamic updates to Facebook ads.

Ads 43

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. Do your customers love you? And now they can love you on Facebook. Angry.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. ” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Isn’t that where the customer engagement will be? By Mark W. Schaefer.