Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. It's also a significant time for our Support team.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 116

Acquisitions Product Work Management Paid Search Agency 116

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Metadata

APRIL 9, 2024

Any time a customer buys your product, they’re looking for specific business outcomes and ROI. But, somehow, customer success is measured on customer retention, not customer outcomes. We call it Customer Success but, in reality, it ends up being all about the company’s success. But let me back up.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Martech

JANUARY 6, 2022

Stop talking up your product and exaggerating its merits. ”In In Silicon Valley, hyping up your product – over-promising – isn’t unusual,” wrote James Clayton. It’s NOT adopting new tech, NOT creating new campaigns, NOT tracking ROI. But is there really no red line between puffery and deception?

Product 96

Product Work Management Marketing Management Eye-Tracking 96

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes. Superior outcomes and objectives incorporate these elements: 1.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. The fewer steps a customer takes to buy from you, the fewer chances they have to stumble upon your competitors, change their mind or simply forget what they wanted to buy. Here are 5 ways to shorten your customers’ buying journeys.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Biznology

APRIL 27, 2017

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn.

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Martech

MARCH 4, 2022

There is no sale without a customer. Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. How many customers did you find? How long did it take to convert that click or lead into a customer? New customers. Two are productive, three are not. New revenue.

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

AUGUST 4, 2022

Publishing was my world, but the restaurant really opened my eyes. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

A/B testing 99

A/B testing Eye-Tracking Outreach Custom Publishing 99

Engagio

MARCH 29, 2021

With this insight, you can find the accounts that are in-market for your product and prioritize your messaging based on where they are in their account journey. Note: Finding accounts in-market for your product is a key part of a personalization strategy. Perhaps you want to personalize your product page to speak to that industry.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Optinmonster

DECEMBER 28, 2023

All you need is a good idea and a good product. It’s when two or more businesses promote each other’s products or services to their respective target audiences. It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. Are they a competitor?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

ROI 93

ROI Product Marketing Management Allocation 93

NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. For instance, if you have other campaigns running at the same time, say social media marketing, it might be hard to tell if it’s out-of-home advertising that attracted more customers. How much did you like it?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Sharpspring

JUNE 23, 2020

Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. Each platform must offer customers a clear, consistent message and feel.

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

Sprout Social

JULY 29, 2020

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. The importance of customer reviews. How to get more reviews from customers.

Effectiveness 140

Effectiveness Marketing Management Case Studies Case Study 140

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

Conversica

FEBRUARY 21, 2022

To give customers truly great outcomes, Customer Success teams must understand a customer’s pain points, challenges, and struggles—then help solve them. It’s all about being “ customer-obsessed ” in manners big and small to ensure the customer feels heard and valued. Motivates customer expansions.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Huptech Web

JULY 7, 2023

Picture this: a swarm of customers flocking to your online store, eagerly adding items to their carts and happily applying coupon codes at checkout. It’s like waving a wand and watching the prices on your favorite products magically drop. Keep an eye out for those magical codes, and watch as your wallet breathes a sigh of relief.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Customers might be demanding more eco-friendly products.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. With a minor disguise, they could make a trip across the street to their competitor and figure out what their prospective customers were lacking.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Martech

APRIL 15, 2024

She is currently global customer CRM senior manager and CDP advisor. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. We can not only understand end users, but also tap into them to do product innovation. Q: You studied in São Paulo. A: Exactly.

Work Management 97

Work Management eCommerce Budget Programs Marketing Management 97

Anyword

MARCH 2, 2022

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. For a product description, this usually means conversion, in the form of clicking a CTA.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. What types of special offers and product features are being discussed on social media? What annoys your customers most, urging them to voice their complaints on social media?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

BOP Design

FEBRUARY 11, 2022

When we break it down further, it is the “measurement of physiological and neural signals which can help marketers gain insight into customers’ motivations, preferences and decisions.” These insights can then be used by companies to influence their advertising strategies, product development plans, pricing scales, and more.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117