Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics—outside of the “ vanity metrics ” like follower count and likes.

Social Media 134

Social Media ROI Social Marketing Media 134

KoMarketing Associates

MARCH 24, 2014

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. Keep an eye on trends. Track progress against goals.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. For example, you can use templates to: Offer customer care to those who need help.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Directive Agency

FEBRUARY 1, 2022

The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand. The way that Forrester thinks about it is in the screenshot below. Customer Based Identification. What Happens to Leads?

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” As I listened, I realized that there’s a greater need for customer empathy. How do we gauge customer feelings?

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

ActiveDEMAND

JUNE 25, 2020

Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Many people think that marketing automation replaces custom handiwork with crappy, computer-generated garbage, but the reality couldn’t be further from the truth. Better Tracking.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Full Circle Insights

JULY 27, 2022

This is because you’re putting your marketing campaigns out into the world in front of a big, possibly poor-defined audience, hoping to get your campaigns in front of the right eyes, in the right way, at the right time to “stick” with the right potential customers. ABM’s Personalized Approach Increases Sales and Long-Term Customers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. These systems store and manage your customer and prospect data, as well as handle your marketing campaigns. Yes, you read that correctly.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Customer Experience Matrix

DECEMBER 18, 2006

Naturally this caught my eye since I had been pondering how to measure buzz for Customer Experience Management (see entry for December 8). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Madison Logic

JUNE 28, 2023

Yet, standing out doesn’t always mean having the right content and messaging about how you’re the best solution to solve a customer’s pain point. Your ideal customer might already use a product or service like yours. Include industry research from reputable analyst firms, technographic data, and customer feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Content Standard

NOVEMBER 8, 2016

Your developers scrum and sprint, your engineers flood the space with prototypes, and marketing is left to build out a wide variety of channels, emails lists, and tracking infrastructure on a tight schedule and budget. Your analytics system only tracks the most direct of sales interactions. But what is lost in this shuffle?

Work Management 84

Work Management Marketing Management Analytics Budget Programs 84

Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Sales Engine

MARCH 31, 2016

Contextualized marketing does not rely on differentiators or distinctions of the company, but rather it is firmly rooted in an understanding of who the target customers are and how their behavior indicates their preferences. Frowning or rolling their eyes? Sharma further explains that “Millions of customers have put their trust in you.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” As I listened, I realized that there’s a greater need for customer empathy. How do we gauge customer feelings?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Here are the top 11 AI predictions in sales that you should keep your eyes on.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Only B2B

APRIL 13, 2022

According to The Sales Development Technology Report, connecting with a customer today takes an average of 18 dials. As a result, when you eventually connect with the customer, you should be on your game. Don’t make cold calls to potential customers while you’re eating supper. Forrester Research.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Madison Logic

SEPTEMBER 21, 2023

Additionally, native ads can be customized to align each target account’s specific interests and pain points, making them more compelling and relevant. By tracking the online behavior of decision-makers within these accounts, you can deliver highly relevant ads that align with their specific interests and engagement history.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

OCTOBER 8, 2020

Not make them close their eyes, cover their ears, and click madly away. Customer Story Videos 3.7 Choose an Eye-Catching Thumbnail 4.6 It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Customer Story Videos. Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Content4Demand

JANUARY 10, 2019

Research from Demand Gen Report says that 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. How to Create Useful Content That Your Customers Want. Yes, I ’ m… seasoned.)

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Hubspot

APRIL 16, 2020

If misalignment isn't handled properly, it could cost your company time, money, and customers in the long run. According to a Forrester study, 43% of CEOs say that misalignment has cost them sales. Ye says that marketers should also track is "closed-lost" objections.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Hubspot

JULY 15, 2020

It's choosing to reserve your budget for those high-value prospects most likely to convert, instead of throwing your budget at a large group of people with less insights into their chances of becoming a customer. Rather than rely on the buyer alone, this is instead a business-minded measure of who's mostly likely to become a customer.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Sprout Social

AUGUST 30, 2016

Track Your Most Valuable Instagram Analytics. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. You simply have to focus on getting real followers that are interested in your product or who are already customers. Beautiful, eye-catching content works on Instagram.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

QuanticMind

FEBRUARY 15, 2017

Given what we saw in 2016, it’s likely that these themes will be (and in many cases, continue to be) important in 2017: Attribution: We know that cross-device is more important than ever as the changing face of the customer journey becomes more complex…with even more stages, and more devices, particularly mobile.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

KEO Marketing

MARCH 9, 2016

As the name implies, predictive analytics involves using detailed data to identify trends and customer behavior patterns, which can then help you determine the best ways to motivate a lead to take a desired action. Forrester Consulting recently released a paper entitled, “ How Predictive Marketing Analytics Boosts B2B Business Performance.”

Analytics 48

Analytics B2B Marketing Planning Tools 48

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Think about the contacts who are already your customers. 3) New Customer Welcome/Training Workflow. there's more. Setting Up Email Marketing Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

OCTOBER 8, 2020

Not make them close their eyes, cover their ears, and click madly away. Customer Story Videos 3.7 Choose an Eye-Catching Thumbnail 4.6 It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. For one, most of us have moved past auto-play.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

B2B Digital Marketer

MARCH 23, 2021

Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. Some books put off customers because they look like textbooks.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Outbrain

MAY 6, 2019

Running a successful local business, you need to focus not only on getting new customers but also gaining back existing customers to your business again and again. The purpose of remarketing is to target those customers who have previously visited your website and re-engage their interest in your product or service.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

ActiveDEMAND

APRIL 11, 2017

A live chat program offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service. Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Content Standard

JULY 25, 2016

Google has provided educational resources to marketers trying to win the mobile battle, and these can offer some direction in customizing a mobile approach that works for micro-moments. ” Content needs to be eye-catching and respond to basic impulses. You thought today’s consumer was short on patience?

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy B2B Marketing 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40