Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Martech

MARCH 4, 2022

There is no sale without a customer. Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. How many customers did you find? How long did it take to convert that click or lead into a customer? New customers. So how much does it cost to find one? New revenue.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. The fewer steps a customer takes to buy from you, the fewer chances they have to stumble upon your competitors, change their mind or simply forget what they wanted to buy. Here are 5 ways to shorten your customers’ buying journeys.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

OCTOBER 16, 2023

Semrush also offers tools to schedule, track, and analyze social media posts. You can pick one, customize it to your liking, and send it out to your audience in no time. Asana Image Source: Asana Asana is a web and mobile application designed to help teams organize, track, and manage their work. Social media toolkit. No worries.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Focus on customer experience. But a goal without a plan is just a wish.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes. Superior outcomes and objectives incorporate these elements: 1.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Martech

AUGUST 4, 2022

Publishing was my world, but the restaurant really opened my eyes. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

A/B testing 101

A/B testing Eye-Tracking Outreach Custom Publishing 101

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 122

Customer Satisfaction Work Management Marketing Management Paid Search Agency 122

Engagio

MARCH 29, 2021

The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” For example, the image below shows a landing page customized for a computer software company.) The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech

MARCH 7, 2022

When was the last time you talked to your customers? I’m talking about real conversations with customers, where you actually listen — not just slapping a chatbot on your website with some predefined responses, or sending out an NPS survey via email. That’s because talking to customers has become a lost art.

Marketing AI 94

Marketing AI Marketing Attribution Psychographics Marketing Analytics Tools 94

Biznology

APRIL 27, 2017

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn.

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers. Remember the Spotify and Uber partnership ? Just ask LiveChat.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Sharpspring

JUNE 23, 2020

Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. Each platform must offer customers a clear, consistent message and feel.

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Sprout Social

JULY 29, 2020

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. Social proof is a concept rooted in customers’ sense of belonging.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. For instance, if you have other campaigns running at the same time, say social media marketing, it might be hard to tell if it’s out-of-home advertising that attracted more customers.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Vision Edge Marketing

FEBRUARY 13, 2024

Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive. For instance, a B2B software provider receiving consistent customer feedback regarding usability issues signals the need to iterate.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

Work Management 123

Work Management Webinar Metrics Effectiveness Marketing & Strategy 123

Huptech Web

JULY 7, 2023

Picture this: a swarm of customers flocking to your online store, eagerly adding items to their carts and happily applying coupon codes at checkout. Once you have your hands on a coupon code, you just need to type it into that box, click apply, and watch the savings appear before your eyes. Sounds like a dream, right?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Conversica

FEBRUARY 21, 2022

To give customers truly great outcomes, Customer Success teams must understand a customer’s pain points, challenges, and struggles—then help solve them. It’s all about being “ customer-obsessed ” in manners big and small to ensure the customer feels heard and valued. Motivates customer expansions.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. With a minor disguise, they could make a trip across the street to their competitor and figure out what their prospective customers were lacking.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior. What hashtags are they using?

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Conversica

AUGUST 16, 2022

New Conversica-Gainsight Integration Empowers Your Customer Success Teams. As far as investing in revenue teams goes, Customer Success delivers the biggest bang for your buck. It’s simply more cost-effective to retain—or better yet, grow—your existing customers than to convert newcomers. And Customer Success does just that.

Bandwidth 52

Bandwidth Cross-Selling Eye-Tracking Case Study 52

Martech

MARCH 13, 2024

We leverage software to track our utilization, throughput and quality, evaluating timeliness and content quality compared to agencies our clients have traditionally engaged. This has resulted in more engaging and targeted customer experiences. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

Marketing AI 112

Marketing AI Efficiency Creativity Copywriting 112

Martech

APRIL 15, 2024

She is currently global customer CRM senior manager and CDP advisor. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker. A: Exactly.

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Porch Group Media

MAY 25, 2021

With more people getting vaccinated and restrictions loosening up, we can take a bit of a breather and look around and assess the past year with open eyes. Brandify recently ran a survey to track many of the changes of the past year and the impact on industries and consumers. Tactics to Support a New Customer Experience.

Eye-Tracking 69

Eye-Tracking Webinar Metrics Case Study Case Studies 69

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Customers might be demanding more eco-friendly products.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

DotDigital

APRIL 29, 2021

Improving customer engagement can seem like a mammoth task for a busy marketer. Where are you supposed to find the time to introduce new initiatives to engage customers when you’re busy trying to smash your marketing targets? When it comes to customer engagement, it shouldn’t be a case of one or the other.

Peer-to-peer 52

Peer-to-peer Eye-Tracking Social Media Tagging 52

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. Enter the magic of collaborative content.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52