Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

Marketo 52

Marketo Marketing Automation Services Multi-Channel Marketing Management 52

Liveintent

DECEMBER 7, 2021

Building customer profiles with first-party data. If you’re a brand marketer, you’re likely collecting information about what customers buy from you and when they’re most likely to use your products. By using implied and declared insights, you can supercharge your advertising campaigns and customer experience.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points.

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

JANUARY 12, 2022

But what if you were to persuade the customer to just give you their data? A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. Take something as simple as wishing a customer “Happy birthday!” said Treanor.

Lead Scoring 126

Lead Scoring Lead Ranking Psychographics CMO 126

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Vidyard

OCTOBER 4, 2016

You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Content4Demand

FEBRUARY 16, 2021

As marketers look to take their strategies further, one area that can deliver big results includes the most effective advocates for your company: your customers. In other words, it’s providing products, experiences and customer service so good that customers can’t help but share.” Review your social media.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Martech

OCTOBER 1, 2022

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research.

Privacy 111

Privacy Paid Search Agency Ad Exchange Transparency 111

Mereo

MARCH 17, 2022

Upselling subscriptions can be a win-win for both your organization — and your customers’ continued success. After all, with a subscription, your company and its customers join into a long-term relationship where value is continuously exchanged. Yet value-exchange is a continuously moving target.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Customize emails with your branding and event details. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Mereo

MARCH 31, 2022

Gartner Research surveyed 750 B2B buyer stakeholders and found that customer improvement activities are equally effective at buyer retention as solution success and service. This is about exchanging real value over time with another organization. This is not about trying too hard or being too in your buyers’ face all the time.

Rules 36

Rules Terms and Conditions Work Management Marketing Management 36

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. Customization Can you customize the look and feel of the in-person event platform website and registration pages?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Relationships thrive on a foundation of value exchange. This also results in increased attention and engagement with your target customers. Find out how we serve [industry] customers like you in 20 minutes.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

B2B Marketing Directions

SEPTEMBER 6, 2020

Over the same period, major consulting firms such as McKinsey, CEB (now part of Gartner), SiriusDecisions (now part of Forrester), and ITSMA introduced an array of concepts and models describing the B2B buying process and exploring the role that marketing can/should/does play in revenue growth at B2B companies.

B2B Marketing 97

B2B Marketing B2B Marketing Management Gartner 97

Strategic-IC

AUGUST 23, 2023

We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. What’s more, those customers that trust you will buy more from you, renew, and recommend you to others. Do it right, and you can gain customers for life. It’s ultimately a value exchange.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Marketing Insider Group

DECEMBER 30, 2019

According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. Rather, more businesses are understanding that marketing underpins everything they do and helps them to build better customer experiences. More engaged employees lead to better customer service.

CMO 147

CMO Sales Qualified Leads Forrester Organic Leads 147

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

PathFactory

JULY 18, 2022

Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Sales, marketing, finance, and customer service departments, for example, may maintain separate repositories of data, resulting in fragmented information landscapes.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Conversica

DECEMBER 29, 2021

Here are a few predictions about what 2022 holds for businesses, their employees, and their customers. Customer Experience Will Be THE Key Priority in 2022. Now that the economy is picking up, business leaders must re-prioritize customer experience to attract new customers and grow existing customers.

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

DemandBase

JANUARY 3, 2019

That said, if you’re looking to attend or sponsor an event this year, look no further than our comprehensive list: B2B Marketing Exchange. One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. Adobe Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Vidyard

OCTOBER 4, 2016

Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.” Video can do so much more than you might imagine.

Conference 51

Conference Forrester Best Practices B2B Sales 51

Conversica

SEPTEMBER 30, 2021

But there are other innovations in AI helping businesses better connect with customers and drive revenue opportunities. Also known as Conversational AI , this technology provides more personal interactions between potential customers, accounts, and contacts without having to engage an actual member of your company’s teams.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Affiliates are websites that get paid a commission to send customers to a merchant’s website.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Golden Spiral

APRIL 18, 2019

The College of Health Information Management Executives (CHIME) is a professional organization for CIOs and other senior health IT leaders that enables members to collaborate, exchange ideas, develop professionally, and advocate the effective use of health information management. CIO Forums. Industry Reports. Performance Data. Reading Room.

Work Management 102

Work Management Marketing Management Research Organization 102

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ).

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Content4Demand

MARCH 28, 2019

So much happens in a month that it feels like a lifetime since we were immersed in the B2B Marketing Exchange in Scottsdale… but it was only the end of February. He emphasized that people are hungry for human connections, and businesses need to treat customers as people. Steven Casey, Principal Analyst at Forrester Research. .

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. That relationship will transcend the initial transaction, and will allow for a mutual exchange of value that lasts a long time.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Convince & Convert

NOVEMBER 16, 2015

Form your content topics around answering customer questions, providing resources to prospects, and delivering industry information that might be useful to your audience. Two of the best PR tools you can leverage are customer testimonials and case studies. Both are powerful. Start Being Choosy.

PR 137

PR Marketing & Strategy Practices Business 137

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Hashing or tokenizing personally identifiable information (PII) with an anonymized customer ID.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Content4Demand

JANUARY 10, 2020

Scottsdale is lovely this time of year… B2B Marketing Exchange. When: March 29 to April 2 Where: Las Vegas, NV You could go to Las Vegas to gamble, or you could go to stay current on the newest trends in creating valuable customer experiences with Experience Cloud, Magento and Marketo. B2B Sales & Marketing Exchange.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Thirdly, automation enhances targeting accuracy by utilizing AI algorithms to identify prospects that closely match the business’s ideal customer profile.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62