Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands. Of those, SAP and Salesforce led the pack.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vision Edge Marketing

APRIL 7, 2020

A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. So, when customer experience goes awry it can be extremely detrimental.

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Scoring 170

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Customer-centricity is a leading initiative. This Age of the Customer is causing many organizations to double-down efforts to become customer-centric.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. It is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Both are well-versed in talking to customers and prospects. Unified Customer Experience.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. •

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Actually being a partner with our customers is really important to us.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Marketing Insider Group

OCTOBER 28, 2020

This particular scene is a prime example of the fact that customers value realness. This movie serves as a fantastic example of how big data is controlling consumers’ lives, similar to Truman, in an online world where content is constantly being orchestrated. Forrest Gump. Who are you? What drives you?

Planning 363

Planning Forrester Work Management Storytelling 363

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Keep your customers around by making them feel appreciated.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

SEPTEMBER 28, 2021

Content marketers can produce standardized content for teams to use, but they can also drill down and create customized content tailored for sales teams, and even for specific key accounts. There are a lot of ways you can customize and scale and personalize email for your sales people,” Didner said. “So 3 steps to win over B2B buyers.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

KoMarketing Associates

MARCH 24, 2014

For example, they recently posted a stack of pancakes with “Cisco” drizzled in maple syrup for National Pancake Day as well as a “Geek Bracket” image in honor of March Madness, take a look! Twitter Profile: @Forrester. Followers: 247K. Standout Tactic: . Twitter Profile: @Oracle. Followers: 224K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race. “To ” A customer service arms race.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

The Point

JUNE 23, 2020

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. When in fact, none of these things is true. Change in marketing is an evolution, not a coup. Email is very much alive.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. This higher performance continues throughout the customer journey.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

B2B Marketing Directions

MARCH 3, 2019

Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance. said they were very satisfied.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds. It’s in our DNA.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

Forrester 94

Forrester Account Based Marketing ABM Advertising Agencies 94

Vision Edge Marketing

FEBRUARY 22, 2022

Consideration as it relates to the customer buying journey means your company and your offer have made the short list of options and are among the “consideration” set. How to Determine the Intersection of Your Sales Process and Customer Consideration. Map the customer journey to your internal pipeline management process. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Zoominfo

JUNE 11, 2021

For example, in the U.S. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

For example, in the U.S. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130