Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. Share Your Content Everywhere.

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report. Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

JULY 13, 2020

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Would you recommend our events to a friend or colleague?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SWZD

AUGUST 5, 2019

At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations. Profiling Customers by Use Case.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. SZ: Many times, attendees at our events convert into future customers. The Launch. The Lessons. The Takeaways.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. We are taking the usual event $$ and putting it towards engaging our existing community of customers and finding ways to connect and grow our brand. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

APRIL 10, 2018

How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. HubSpot ). Customer service is another huge expense. LinkedIn Pulse ). Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SpotMe Blog

JULY 25, 2021

Unfortunately, last year’s TwitchCon was canceled, but many fans anxiously await an announcement for this year’s event, expected to be in September, which many think will be hybrid once again. #4) 4) INBOUND by Hubspot. INBOUND is a three-day conference put on by HubSpot that occurs in August every year. . If not, read on.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

KoMarketing Associates

FEBRUARY 13, 2018

Videos are effective in capturing the attention of potential customers and more often than not, they convert at higher rates over their static image counterparts. How can your product help save time and money for a potential customer? How can it generate more money for their business? a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

SmartBrief - Marketing

AUGUST 14, 2023

As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Twitter Twitter can offer limitless value in promoting your event. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 246

Activities Brand Identity Branding Sample 246

SmartBug Media

FEBRUARY 5, 2021

You might first be thinking, well, what is “demand generation” marketing? Demand generation marketing is when a company excites customers about its product or service. Inbound marketing is just one of the methodologies that fits into this model. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Zoominfo

OCTOBER 5, 2021

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 130

Activities Brand Identity Branding Sample 130

ClearVoice

AUGUST 12, 2019

Many businesses struggle with effectively reaching customers in today’s digital age. With consumers constantly being online, whether via email, social media or shopping online, it is more difficult than ever to cut through the digital noise and reach customers while also maintaining a competitive edge. Event marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

SmartBug Media

AUGUST 1, 2022

You’ll likely have needs that come up from colleagues, customers, and partners, but while you’re in Boston, you should set the precedent that you are in fact out of the office. I'm with some of [ my colleagues/the SmartBugs ] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2022. Your OOO Reply. com] in the meantime.

Conference 105

Conference Network Marketing Planning Hubspot 105

SmartBug Media

FEBRUARY 5, 2021

You might first be thinking, well, what is “demand generation” marketing? Demand generation marketing is when a company excites customers about its product or service. Inbound marketing is just one of the methodologies that fits into this model. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 13, 2021

Another great way to get the word out about your event is to have event-specific branding. Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It's not just an event for our customers.

Promotion 99

Promotion Banners Landing Pages Social Media 99

TrustRadius Marketing

OCTOBER 1, 2018

This lead blog covers the most recent sales and marketing research and trends. One recent article covers how sales hustle and automation tools can actually harm the customer journey. The company has a blog offering information on the latest trends on SaaS platforms, thought leadership for B2B companies, and customer trends.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

JUNE 6, 2019

Image source: HubSpot. When you’re mapping a social media marketing campaign using a Gantt chart, make sure to include the tools you’ll need, the content you’ll be sharing, and the assets used on each channel. Gantt Chart for Event Marketing. Here’s an example of an Excel Gantt chart. Download it free, here. What’s that?

Examples 95

Examples Verticals Budget Programs Template 95

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Single Grain

APRIL 6, 2020

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. How to Use Event Marketing to Generate Leads & Close Sales. * for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

SmartBug Media

AUGUST 7, 2023

You’ll likely have colleagues, customers, and partners who need things during the conference. I'm with some of [my colleagues/the SmartBugs] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2023. Your OOO Reply Did I mention that INBOUND is a lot? Take a minute to make your OOO reply work for you. com] in the meantime.

Conference 52

Conference Network Marketing Planning Hubspot 52

Hubspot

SEPTEMBER 22, 2017

There are no other marketing channels as effective and efficient as email -- but there still might be a use for email your team is overlooking: employee email. 1) Promote an Upcoming Event or Conference. The easiest way to provide consistent and meaningful value to a prospect or customer is to pass along helpful content.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Attendify

AUGUST 7, 2019

The term “Martech”—which stands for Marketing Technology—came to define the tech solutions and software marketers leverage daily to streamline processes, collect and analyze data, and enhance the customer experience. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48