Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Consider structuring early bird pricing with a table plugin on your event website.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

SugarCRM

JANUARY 14, 2016

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Each week, Fallon picks a new hashtag (e.g. Top Reasons to Curate UGC in Your Marketing Efforts.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event.

Social Media 40

Social Media Event Marketing B2B Marketing Social Marketing 40

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Let’s get started!

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. 1) What''s the biggest challenge of being a social media manager for you?

Social Media 28

Social Media Work Management Social Marketing Media 28

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Paper Event Marketing 59

Hubspot

JULY 28, 2014

1) Know the Event Hashtag. Find out the event hashtag before attending or establish one if you are hosting -- you want your photos to be easy to discover. In moderation, each of these tactics can help you better engage with event attendees. 2) Engage With Geo-Tags. 3) Build Your Database. 4) Amplify Your Reach.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients. Implement Hashtags.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Lead Liaison

MAY 3, 2019

Consider an event lead management solution, like GoExhibit!, which integrates seamlessly with their marketing automation, sales automation, and CRM solutions OR the technology you already have in place. Of your direct competitors, who will be in attendance at this event? Make sure to include relevant event hashtags!

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Top Rank Marketing

AUGUST 1, 2023

It lacks many features that seem standard for a modern social platform: things like hashtags, a chronological timeline, and, oh yeah, ads! This all may give marketers pause when considering whether or not to create their own Threads account. Threads is also a good place to identify influencers for potential future collaborations.

Paid Content 94

Paid Content B2B Marketing B2B Thought Leadership Enterprise Management 94

Hubspot

SEPTEMBER 3, 2014

Your sales reps and managers are a wealth of knowledge when it comes to understanding your target market/audience. They''re in constant contact with the people for whom you''re designing your event, and thus can provide you with key insights upon which you can build your event. Sign in with your Twitter Account.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 130

Webinar Metrics Top of Funnel Planning Advertising Agencies 130

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. A conference is an unparalleled opportunity to pick the brains of your competition and your market.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Hubspot

MAY 27, 2014

As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. But what about the power of in-person events? We often use bit.ly

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Hubspot

MARCH 30, 2015

While your decision will ultimately depend on what your team does, what your goals are, and how much budget you have available, below are some questions you can ask yourself to figure out whether you should be packing your suitcase for the event. Return on Investment: A term marketers are all too familiar with.

Conference 28

Conference Allocation Work Management Budget Programs 28

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create An Officially Branded Hashtag.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Hubspot

AUGUST 3, 2015

He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

Social Media 28

Social Media Media Youtube Twitter 28

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Many marketers believe that it's easier to produce blogs, case studies and even white papers.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Ideally, the hashtag should be unique to the event (#AcmeForum11), but it’s OK to use your organization’s hashtag if your main goal is to build your brand.(#AcmeForums). If you can customize to the local language, that’s even better.

Social Media 50

Social Media Promotion Media Landing Pages 50

Hubspot

AUGUST 19, 2016

It wasn’t just another tired work event. And in our line of work, that sort of thing has a name: Experiential marketing. We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. What Is Experiential Marketing?

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Hubspot

JULY 3, 2014

Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most conferences, events, webinars, and lectures. Before the Event. Choose a hashtag and promote it.

Template 28

Template Hubspot Social Media Twitter 28

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Glossier, I'm looking at you.). The free option?

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Buyer Personas Planning 97

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. Twitter made a splash at SXSW in 2007 and began to grow rapidly.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

TrustRadius Marketing

NOVEMBER 15, 2019

Marketers have a ton of digital tools at their disposal. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented,” explains one TrustRadius user, a Director of Marketing. That’s where iPaaS software comes in.

CMS Development 40

CMS Development Work Management Marketing Automation Services Marketing Management 40

Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. See how that works? ;-). You're welcome.

Planning 28

Planning Tools Work Management Tips 28