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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. To that end, here are seven event marketing ideas you can use to ensure your event is a resounding success even before the big day.

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Report: Most B2B Event Marketers Focus on Customer Engagement

KoMarketing Associates

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. This is followed by revenue growth (43%), product awareness (41%) and sales pipeline growth (40%).

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .”

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Top 5 Event Marketing Strategies & Ideas

Marketing Insider Group

However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.

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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Learn who’s in the room.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. They can organize virtual events.