Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

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Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

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Salesforce Marketing Cloud

NOVEMBER 16, 2021

With billions of connected devices and the lower cost of storage , it’s easier and cheaper than ever to collect data to better understand the needs of your customers, prospective customers, partners, and more. . Ethical data protection and data privacy. Ethical data protection and data privacy. And no wonder.

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Biznology

JULY 13, 2021

It is a true ethical dilemma, and I see both sides of the argument. JBS USA CEO Andre Nogueira justified the decision by saying just that: “We felt this decision had to be made to prevent any potential risk for our customers.” It may need to form a new division of the government that specializes in helping companies get past a breach.

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Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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Heinz Marketing

MARCH 18, 2020

I’ve chosen the word “ethical” in this question intentionally because of its implied severity. The focus of your customers has narrowed dramatically. This doesn’t mean you can’t help the prospect, it just means you have to do a much tighter, precise job at matching what you have with what they need, right now.

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Vision Edge Marketing

MARCH 19, 2024

In the realm of business, the success of companies often hinges on the emotional connection they establish with their customers. In this way, AI contributes a digital tile to the evolving need for more personalized customer experiences. As a result, ethical considerations loom large as AI is integrated further into creative processes.

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ANNUITAS

NOVEMBER 18, 2020

These products were supposedly created to help us be more efficient and to foster a sense of community. As I watched the film, I couldn’t help but picture the entire human race as targeted victims, allowing algorithms to dictate our political and social beliefs as well as our buying preferences and actions. Understand your buyers.

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DivvyHQ

NOVEMBER 11, 2021

So, we need to capture and use that data in ethical ways. Here are some guidelines to help ensure that your approach to capturing and using customer data is trustworthy, and the resulting content experiences are insightful, not intrusive.

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Contently

SEPTEMBER 20, 2022

How can you help protect your team and contractors from accidentally stealing content? Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. The Ethics of Social Media Content appeared first on Contently.

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nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

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Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

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Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. Well, according to OpenAI’s CustomGPT, now you can. So, why should you care?

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Salesforce Marketing Cloud

DECEMBER 20, 2023

Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. It helps to follow a framework. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.” These are our guidelines for responsible development.

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Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? What are the Ethical Considerations and Potential Risks of Using AI in B2B Industrial Marketing?

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B2BMarketing.net

APRIL 18, 2024

In the world of B2B, we’re in a unique position – to run our own businesses ethically and sustainably and empower our customers and partners to do the same. By embedding and living the principles behind the legislation and social expectations, we can unlock the value of ESG as a key differentiator in the customer experience.

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Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

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Salesforce Marketing Cloud

DECEMBER 5, 2023

If you answered no to any of those questions, help is available. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And start thinking about security and ethics questions early on. Negative customer service feedback?

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Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. Content ethics.

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Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

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Martech

DECEMBER 20, 2023

We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. We guarantee you’ll find at least one, and likely more, that can help you. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. billion in 2023 to $2.1 billion by 2028.

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Salesforce Marketing Cloud

MARCH 28, 2023

Kumail Nanjiani, who played a developer on the hit HBO show, said it will be essential for companies to use the emerging technology with ethics in mind. The ultimate question that I think tech doesn’t ask itself enough is, ‘Is it helping people? They were shocked that they were being asked an ethical question,” he said.

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sagefrog

MARCH 13, 2024

Considering all the boxes that need to be checked, it can be challenging to write a privacy policy for a website that addresses all concerns and establishes your business as one your clients or customers can trust. We’ve got tips to help you create an effective B2B privacy policy. But don’t sweat it.

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Zoominfo

OCTOBER 10, 2023

From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale. Renewed Focus North America is where ZoomInfo was founded, where we first grew and expanded, and where we went public.

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Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. The more unique and professional your website looks, the more you can build customer trust.

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Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. They rely on research to understand economic and industry trends.

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B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. billion in 2023 to $2.1 billion by 2028.

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illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds. The pharma giant has collaborated with Publicis Groupe for this initiative.

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Modern B2B

MARCH 28, 2024

From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets. We prioritise data privacy, security and ethical considerations in all aspects of our operations.

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. These legal parameters could help people protect against the risks and dangers of clone voice AI.

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Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. It’s data that’s going to help make a better decision on your profile by filling in the gaps with the right data that’s customized for your profile,” said Shakti.

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Martech

NOVEMBER 29, 2023

While building user trust and maintaining ethical standards are key benefits of CMPs, businesses and marketers can benefit from these platforms more directly. A CMP encompassing these features will be well-equipped to help businesses navigate the intricacies of user consent in a transparent and user-centric manner. Customizability.

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SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. Enhanced Customer Profiling : Data-driven insights allow pharmaceutical companies to create detailed customer profiles.

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Content Standard

JULY 28, 2017

Propelled at least in part by increased access to information in the digital age, today’s customers—and, in particular, millennials—see themselves as carrying influence in the form of their wallet. In general, the larger consumer population’s growing wariness of ethical branding can be boiled down to three key factors.

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Navigate the Channel

JANUARY 25, 2024

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. Superior recommendations measurably build superior loyalty and growth; they amplify customer lifetime value.

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