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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. Not all measures and metrics are created equal.

Training 242
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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Businesses embracing advantageous excellence prioritize ongoing improvement, iterating upon their strategies, products, and operations to stay competitive and optimize their chances of sustained success in a dynamic and ever-changing market environment. The iterative approach helped improve the quality of their products and services.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. They should invest in creative tools and networking strategies for their customer service teams. Creating a Productive Work Environment. Guest post by Dylan Berger.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Trying to be agile and grow in an environment that feels ever more unpredictable? “We Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.