ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Liveintent

DECEMBER 8, 2020

Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Let your customers guide your email cadence. Build on the success of content.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates.

Marketing AI 95

Marketing AI Advertisements Advertising Trends 95

Webbiquity

FEBRUARY 13, 2018

59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. eMarketer ). Among the actionable recommendations that can be drawn from these findings are: Your customers are almost certainly using multiple social media platforms.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 We can help you out. billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5 Contact us to learn more!

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Check out the helpful infographic below to discover more key facts about the rise of voice search plus tips for voice search engine optimization (SEO). The Advantages of Voice Search Optimization.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Content Standard

NOVEMBER 16, 2023

Delivering the content we ‘think’ our customers want has proven ineffective. A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Liveintent

OCTOBER 6, 2020

Here are a few unique ideas to help you stand out from the pack: Gifts for sustainable or ethical shoppers. Let your audience know when your holiday specials will be available and consider giving loyal customers first dibs on sweet deals. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX).

ABM 52

ABM Account Based Marketing Emarketing CMO 52

SendX

JANUARY 18, 2021

Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Biznology

MAY 2, 2019

Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. How do you utilize automaton to help your content and data actually improve the business? No, this isn’t a suggestion that you shouldn’t.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

illumin

MARCH 5, 2024

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. They help understand user behavior by tracking users as they migrate through a website and improve their user experience by remembering settings and preferences to create a more fluid web experience.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 Retargeting Past Purchasers : Particularly impactful for brands in industries like CPG, F&B, and apparel, retargeting past purchasers serves as a potent method to re-engage with an existing customer base. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Ranking 295

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Zippia ) 84% of digital marketing leaders believe AI helps with personalization.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. 58% of marketers don’t ask directly about their customer’s needs ( FT Longitude ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Choozle

MARCH 20, 2024

According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. Increases the likelihood of converting listeners into customers. Interested in Having a Conversation?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Only B2B

JUNE 21, 2023

ABM is a precise marketing strategy that concentrates on specific accounts or customers, instead of adopting a broad approach. According to a survey conducted by Evergage, an astonishing 98% of marketers believe that personalization enhances customer relationships.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

KoMarketing Associates

JANUARY 21, 2020

Customize Your Social Media Advertising. This isn’t all bad news however, because those companies willing to invest in paid social media advertising saw better performance than expected in 2019, according to a report from eMarketer. As you build out your paid social media strategy for 2020, hone in on customization.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

SEPTEMBER 16, 2020

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. Namely IT, or whoever manages your company’s customer data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Stay in front of potential customers by posting regular updates and engaging with your audience. Relevant, high-quality content can help leads start flowing in. A proactive, helpful approach can attract the attention of prospective customers. Leverage LinkedIn. Display Your Presence.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Hubspot

NOVEMBER 26, 2018

It has brick-and-mortar locations that offer its branded, on-site "Genius" consultants that help customers pick products and troubleshoot technical issues. according to eMarketer. Source: eMarketer. Source: eMarketer. Source: eMarketer. Have a look at this list of the top ten: Source: eMarketer.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. This digital trail also helps marketers identify the influencers who enabled this success of a campaign. One way to fix this problem is to offer incentives for these customers to establish a digital trail.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Hubspot

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. eMarketer ). It's estimated that this year, customers will be able to manage 85% of their enterprise relationships without working with humans. eMarketer ). eMarketer ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

APRIL 12, 2023

That’s where we can help. Make it as easy as possible for a customer to say “yes” to your offer. As eMarketer predicts, mobile commerce should account for 43.4% You might target inactive customers with re-engagement campaigns, for example. And you’ll be left with decreased conversion rates.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Zoominfo

MARCH 12, 2018

With help from AI components, programmatic processes vast amounts of valuable data-points, to more accurately serve relevant messages to the right audience, in the right location, at the right time. Must-haves include customer relationship management tools (CRM) and marketing automation platforms. Here’s our take: More targeted reach.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Biznology

MAY 8, 2019

These three effective digital marketing tactics that will help you gain positive business results. Low quality, irrelevant content will negatively impact your brand, while high quality content will help you establish thought leadership, improve your relationship with your audience, and enhance your brand image.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Parse.ly

JANUARY 22, 2019

We’re responsible for creating the atmosphere that makes customers want to participate in the peripheral conversations rooted around our product.”. “We eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer. Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Ranking 82

Stevens & Tate

APRIL 1, 2020

Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of. That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 This data provides the framework to deliver personalized offers, ad creatives, coupons, or discounts tailored specifically to a customer for greater impact and engagement. billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 This data provides the framework to deliver personalized offers, ad creatives, coupons, or discounts tailored specifically to a customer for greater impact and engagement. billion in 2023 to $106.12

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52